Interdirect
Interdirect > Strategy & Planning

Strategy & Planning

Digital & Communications Strategy

Our approach is tried and tested. We gather as much insight as possible by immersing ourselves in your business to fully understand you and your audiences. We create a strategy and talk through it together to make sure it will attract your audiences and deliver results. We craft the plan and get on with delivering it.

Let’s Talk
Strategy And Planning Discovery

Successful projects & campaigns all start with a strategic plan. We've got the know-how.

An image of a circle with the Interdirect logo in the middle

  • Discovery Workshops

  • Stakeholder Engagement

  • Research

  • Wireframing & Prototyping

  • Specification Writing

  • Campaign Planning

  • Strategic Consultancy

Collaboration

We believe in working in close collaboration with our clients; for just as we are the experts at what we do, you are the experts in what you do. We believe passionately that by working closely together, we can ensure that our collective expertise, projects your brands voice to connect with your audience.

Who, what, when, why and how? Our first questions to help us understand you, your team and what makes you special. We listen to what you need and find out what you want, so that we can advise on the best ways to make it happen, providing a research-led strategy to inform your next moves.

An image of an Orange semi-colon A picture of Katie and Martin smiling at a screen.

A clear & concise process

We have a dedicated team who remains alongside our client partners throughout all stages of creation, implementation and beyond.

Step 1

Discovery & Immersion

Regardless of whether it's a PR, communications or digital project, we ask a lot of questions and listen closely to the answers. We carry out a ‘deep dive’ discovery to uncover all of the information that is valuable to your brand and our projects

Step 2

Direction

We know one size doesn’t fit all, so harnessing our knowledge and experience, we tailor our approach to each client. We create a customised strategy that promises to meet your objectives.

Step 3

Execution

We’ve developed a simple and effective project management solution, born out of tried and tested processes, that ensures our projects deliver great results every time.

Step 4

Delivery

Digital comms has no final destination, so whether we’re handing a project back to you or continuing to support your ongoing activity, we’re always asking… what’s next?

Our Success Stories

Our Work
Greensand Country Horse Riding

Greensand Country

We’ve created a dynamic website to support the multitude of stakeholders residing within the Greensand ridge, to promote the area as a destination. Using an interactive map it showcases everything on offer from walking routes to events, as well as attracting volunteers and enabling Charter members to maintain their own listings.
Read More
DVD2022 Coverage

UTAC - DVD Events

Working closely with UTAC, DE&S and Army HQ, we’ve supported the bi-annual DVD event for over a decade. Our skilled team has formulated a cross channel strategy, maximising exposure of the event and encouraging exhibitor registration and visitor attendance.
Read More
Whittlebury Park Exterior

Whittlebury Park

We transformed Whittlebury Park's digital presence with a brand new website, consolidating 4 separate sites under one umbrella. Four years laterw we developed another highly bespoke website, this time integrating a booking engine to create a seamless user journey
Read More