Whittlebury Park
Overview
In 2012 Whittlebury Hall Hotel & Spa appointed us to develop a brand new award winning website, consolidating 4 separate sites under one umbrella. Four years later in 2016 we designed and developed another highly bespoke website, but this time integrating a proprietary booking engine to create a seamless user journey for hotel, spa and event bookings as well as setting up automated marketing programmes with dotdigital, interactive mapping and a brochure builder for the corporate offering, online gym class booking, a spa package finder and a members area.
Following a buy out, the hotel & spa have now come together under the Whittlebury Park brand with an even wider offering including golf, weddings and camping.
As well as continual evolving the websites, over the last decade we have worked as an extension of the in-house marketing team to support with asset production and site updates, email marketing, campaign planning and implementation, PPC, ad hoc PR and strategic planning.
New website planning currently in progress…
- Digital Strategy
- UI / UX Design
- E-commerce Website Development
- Website Development
- Systems integration
- Email Marketing
- PPC advertising
- Content Creation
- Hosting & Support
We Delivered
- A decade of digital support as an extended team
- Indepth discovery & stakeholder engagement
- Feature rich, e-commerce website design & development in 2012 & 2016
- Fully integrated booking system via API
- Asset production & content updates
- Annual performance reviews & development planning
- Email marketing & automated programmes
- Campaign planning & implementation
- Research, reporting & analysis
Results
We’ve helped Whittlebury Park transform their digital presence with 90%+ of bookings transacted online, a 274% increase in shop sales and achieving a 2875% ROI in the first 3 months of the website & integrated booking system going live.
"Wanting to showcase Whittebury Park’s new diverse offering and taking advantage of the latest web technologies, they have challenged us to do it all again!
Starting with an indepth discovery and planning phase, engaging with all departments across the business, we will ensure the new site includes all the features and functionality needed to deliver the best user experience while driving conversions and delivering ROI."
Helen Billingham, Lead Digital Project Manager - Interdirect
Starting with an indepth discovery and planning phase, engaging with all departments across the business, we will ensure the new site includes all the features and functionality needed to deliver the best user experience while driving conversions and delivering ROI."
Helen Billingham, Lead Digital Project Manager - Interdirect