What three words spring to mind when you think of legal firm websites? Boring, corporate, wordy? When we started working with Woodfines alongside our partner agency Stratos, the main aim was to eradicate these words and develop new branding and a new website to reflect the approachable culture of the firm.
Images of grey suited employees looking studious and suitably legal have been superseded by charming illustrations that capture the characters of both the customers and employees. The idea was to put people first and break down some of the legal barriers by keeping it simple and stripping away the jargon.
When developing the overall design of the website, we kept it clean and fresh, reflecting the new branding, making it super user-friendly. The wording was cut to a minimum on the initial user pages, and we created bite-size chunks that would be both engaging and informative but in turn would help Woodfines to convert website visits into tangible customer leads. As part of this process, we delved into user behaviour to make sure the journeys around the website were concise and useful.
The design was custom-built and allowed third party integration for specific tools such as the conveyancing quote section, and the career hub. Accessibility was built in, allowing for cross-border capabilities and the site is fully mobile-friendly.
As a business, Woodfines wanted to be able to have full editable control of their website in-house. To meet this need, our development team created a user-friendly content management system through WordPress allowing the team to upload updates easily and quickly, keeping the website fresh and serving SEO capabilities. We also arranged in depth training sessions for the team to make sure they were confident using the system before it went live. The website is also future-proofed allowing for ongoing development.
The website has transformed the idea of seeking legal help from being stressful and overwhelming, to being reassured and looked after. Together with the new branding, the website now conveys more of what the company and its people are all about. It helps to take away at least some of the stress when seeking legal advice, so their customers can focus on what’s really important.