The Smart Cube
Overview
Following a referral we initially started supporting The Smart Cube’s marketing team in 2018. The Smart Cube provides research and analytics services to corporations, financial services, and management consulting firms worldwide to help clients make smarter decisions, accelerate value and gain a competitive edge.
The Smart Cube are head quartered in the UK and have a global presence with additional offices in India and Chicago. The IT and digital infrastructure are co-ordinated in India and despite being a big player in their industry the marketing team is small with limited internal resource. They were keen to drive more traffic to the existing website and to make it work harder for lead generation.
- Digital Strategy
- Content Creation
- SEO
- PPC advertising
- Paid social advertising
- Email Marketing
- UI / UX Design
- Website Development
- Hosting & Support
We Delivered
We crafted a very successful digital marketing strategy including SEO, PPC, and LinkedIn advertising campaigns. We supported lead nurturing and progression through the sales funnel by architecting and implementing, highly segmented automated follow up campaigns in HubSpot.
Our proactive and goal orientated approach, led to us being appointment to design and develop a brand new conversion driven website with a media rich interface, conversion optimised landing pages and integration to the CRM, Hubspot.
Results
Through well targeted digital campaigns, we increased website traffic and quality lead generation.
80% InMail open rates outperforming the industry average
3.64% InMail CTR well above the industry average
1% CTR for sponsored content ads above the industry average
3.64% InMail CTR well above the industry average
1% CTR for sponsored content ads above the industry average