All Brick & Stone

All Brick & Stone Gallery


All Brick & Stone are a UK based company that specialise in brick and stone products. They source their products from the manufacturers, and provide them to clients, along with their expert advice on all brick and stone applications, including house and wall builds.

With only a single, static page representing them online, they relied on word of mouth and sales calls alone as a source of new business. They noticed their competition excelling online, and had aspirations of not only competing, but becoming the national market leader.

After getting to know All Brick & Stone and understanding their audiences, we set about creating a bespoke WordPress website. This has brought All Brick & Stone into the modern digital era, with considered user journeys and a highly visual approach to showcasing their products and services.
It includes features such as a brick library and inspiration gallery, as well as practical advice and guides, positioning All Brick & Stone as experts in their field.

To drive traffic and quality leads to the newly established website, we crafted an Search Engine Optimisation strategy to reach new audiences actively looking for brick and stone supplies and associated services.

All Brick And Stone Website

We Delivered

  • Responsive brochure site
  • WordPress CMS to empower admins
  • Filterable bespoke product library
  • Ongoing website development
  • SEO strategy & implementation
  • Analysis and reporting


Delivery of a new user centric website and robust SEO strategy has seen new users increase by 124%, click through rate increase by 35% and average session duration increase by 260%.

“Since 2019 we have worked with Interdirect and continue to partner with the company. Transforming our old static website with creative vision into a living, breathing and ever evolving hub for our small family business.

From design concept, implementation to SEO optimisation, they consistently deliver through their dedicated digital team.

We are constantly impressed with the execution and overall standard of service we receive, we put our trust and loyalty in them and wouldn’t go anywhere else.

Interdirect have put us on the digital map and continue to ensure we thrive.”

Liz Lynch, Digital Manager, All Brick and Stone