Unleash the power of conversions: 3 tips for building a successful website

So, you want to build a new business website?

The first question to ask is ‘why’?

For many of you, you might think that change is the best thing for you and your business. Perhaps you’re not seeing the results you want, and you’d like a fresh new look and strategy?

Or maybe you’re experimenting with a new strategy and want to signify that to your audiences with major development?

Whatever the reason, be sure that it underpins every decision you make moving forward.

Here are 3 tips to consider when building a professional business website.

1. Understand your target audience

This journey starts with us really understanding who your target audience is.

Yes, you can create something generic that speaks to ‘everyone’ but won’t get you the results you crave. If you’re marketing to everyone, you’ll often be marketing to no one.

It’s important to establish exactly who your target audience is – who is most likely to consume the media, products, and services that you’re providing. No matter your business, whether you have an online store selling shoes, or a business website providing advice, you will still be targeting a specific audience. From that, your web development agency can determine who is most likely to engage with the content and features we build into your website. For example, if you compare the process of designing a car and designing a website, the fundamental principles and components aren’t too dissimilar.

Cars will generally all have the same mechanics such as wheels, an engine, and gears – however, depending on the target audience they can be two very different vehicles. If your audience is a family of four, with two dogs who live in an off-road location, you wouldn’t build them a three-door sports car with low profile tyres!

2. Build your user profiles

So, what do we do to ensure that you’re pointing your newly developed website towards the right audience?

Good old-fashioned demographic research. At Interdirect, we look at a number of different factors that help us build up a profile. These can range from simple demographic information like their age range, location, job title, and hobbies, etc, through to their psychographic information such as behaviours, attitudes, lifestyle preferences, and personality types. This information creates a strong base of a marketing strategy.

You will likely be targeting a few different sub-audiences, so it’s essential you speak to all of them throughout the user journey.

3. Measure your metrics

However, you need to ensure you’re also analysing your current visitors and SEO (Search Engine optimisation) too.

Who are your most successful clients? Are you attracting the right clients to your site?

Platforms such as Google Analytics and Google Search Console will provide you with the necessary metrics including what devices are being used to access your website, how long users are spending per session on your site, what pages are most relevant to them, and who the new and returning customers are. With this information, you can tweak your strategy over time, ensuring the website is consistently performing and converting your visitors into customers. Using SEO tools will help your website more friendly for search engines, so you’ll rank higher.

Using the metrics gathered, we can help you to create a tailored marketing strategy that can drive traffic to your new professional site.

Armed with all that knowledge, we would then use your research to create User Personas…but that’s a blog for another time.

At Interdirect, we take great pride in designing and building websites for clients and connecting with them on a level that means they’re more than just another client to us. With our team of website builders, we want to create a website that achieves your business goals.

If you would like to discuss your website ambitions and run through some ideas, we’d love to hear from you!

Author – Marisa Harwood on LinkedIn

Let’s talk… hi@interdirect.co.uk or call 01908 422242

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