On Monday 16 October, World Food Day, some of the team from Interdirect headed to Campbell Park to support long-standing client Socius unload over 250 food cans from the back of a car. Why? It was all part of a Guinness World Record breaking attempt by the MK Food Bank.
The local charity, setup in 2004, has seen an unprecedented rise in demand over the last 12 months, and in an effort to increase their food stocks and to raise awareness of the amazing work they do across the city for families and individuals, they organised #MKCAN. An audacious attempt to smash the current Guinness World Record for the longest line of food cans.
Local businesses were encouraged to sign up and ‘adopt’ a section of the planned 10km route around Campbell Park, which sits in the very heart of Milton Keynes. Socius, who are currently, redeveloping the Saxon Court building in Central Milton Keynes as part of the planned MK Gateway development, took up the challenge with members of their team heading to MK from around the country, and two members of the ID team went along to support.
Each business or organisation adopted one of the 400 sections, each donating over 250 cans to ‘complete’ their section. After a long morning of measuring, counting and adjudicating – the result was finally announced at 2.30pm with the MK Food Bank officially being awarded the Guinness World Record with over 102,000 food cans being lined up.
It was a herculean effort from the local community with the donated cans shoring up the organisation’s stocks for the next 6 months, and one which our team was proud to be part of.
If you’d like to find out more about the MK Food Bank – go to https://mkfoodbank.org.uk/