Interdirect adds online lottery platform to Willen Hospice website

Thanks to Interdirect’s digital team, supporters of Willen Hospice can now purchase lottery tickets, scratch cards, wedding favours and gifts through an easy-to-use online platform, making it even simpler to fundraise for the much-loved MK charity.

The hospice provides patients with second to none palliative care and relies on the generosity of the general public to help raise millions of pounds each year to pay for their running costs. One way that people can easily raise money and awareness is by buying Willen Hospice lottery tickets and scratch cards, which can be used as gifts, wedding favours and so much more.

With more than 25 years of experience in digital marketing, Interdirect upgraded the current system to make it more vibrant and provide customers with an intuitive journey that was easier for the hospice to edit, including the ability to change the images on wedding favours. Interdirect also introduced new options for their seasonal draw, so everything can be controlled in one place.

Currently, tickets can be purchased on a pay-as-you-go or subscription service before results are then posted online. One of the newer updates to the site, provided by Interdirect, shows a sliding scale to help convert people to subscription sales, by showing them how many bonus entries they will receive when they do.

Willen Hospice has been at the heart of the community for 40 years, providing incredible support and care to around 300 patients with life-limiting illnesses every day. It needs to raise £9 every minute of the year, close to £5 million, to keep providing that service, so this upgrade provides a vital tool, helping more people to navigate exactly where they need to go to have some fun, while still supporting a worthwhile local charity.

Nigel Birch, Commercial Manager at Willen Hospice, said: “We’ve worked with Interdirect for a number of years and we’re always grateful for the work they do for us. These newest upgrades to our lottery site will encourage more people to subscribe to our service and help us to raise much needed funds for the hospice.”

Nicholas Mann, Managing Director at Interdirect, said: “We could not be prouder to work with and show our support for Willen Hospice. Our community relies on their specialist and dignified work to offer people, and their loved ones, support and love in their final days.

“We hope the improvements and additions to the site provide an increase in sales, so that Willen Hospice can continue to provide patients and their families with calm, compassionate care in a tranquil environment, helping people to really make the most of the time they have left with their loved ones.”