MyMitonKeynes - promoting summer events


Since 2019, we have proudly supported MyMiltonKeynes to share its positive work as the Business Improvement District (BID) for the city. Creating a safer, cleaner, more sustainable and vibrant area, benefiting businesses and their employees, whilst helping to attract more investment and visitors.

Over the initial 5 year term we have worked with MyMiltonKeynes to support delivery of a significant number of initiatives including appearances on TV, radio and in-print and making a mark on the digital landscape with the first ever BID app.

Using our digital marketing and social media skills to help reach as many people as possible and spread the word about the many business improvements taking place across Milton Keynes. We are excited to continue to work together to maximise the opportunities to promote this fantastic work including designing and developing a new website soon to be launched and upgrading the app with new features and functionality.

BBC filming with MyMK

We Delivered

  • PR & social media plans
  • Press releases & articles
  • Content creation
  • Media relationships incl. broadcast coverage
  • Event support
  • TV ad production & media buying
  • Instagram, Twitter & LinkedIn management
  • New website coming 2023
  • Native Android & iPhone App development using real time data feeds & location services
  • Reporting


As well as putting Milton Keynes back on the TV for the first time in 20 years with a commercial, we helped the BID to achieve BBC and ITV news coverage on numerous occasions, promoting everything from its free employee bus service, MyBus, to its Tap 2 Donate machines, raising funds for Milton Keynes Homelessness Partnership.

A highlight has been designing and developing the first ever transport BID app which has been downloaded by 8500 CMK employees and facilitated 60,000 passenger journeys. We are excited to have recently upgraded the app, adding a new MyJobs area and updating the MyBus features in collaboration with going electric!

“Business Improvement Districts are an important part of any town, city and placemaking, helping to add value and create vibrancy and excitement, with improvements to the public realm and the addition of events and activities. Interdirect has felt like a part of our team, providing their insight and experience to help us communicate the hard work we have been doing and the great results achieved over the past few years.”

Melanie Beck, Chief Executive of MyMiltonKeynes