Client satisfaction: why Interdirect opts to prioritise retention

Like with any industry, agency life has its highs and lows, and whilst a new client is an obvious cause for celebration, we’re always looking for new and exciting ways to provide added value and increase opportunities for our long-term and much valued client base.

That’s why, many of our clients have grown their work with us over a number of years and why they continue to choose to work with our team today; for example, commencing with social media support, and adding PR, design, a website, SEO, online marketing… the list goes on.

Socius, a developer of mixed-use places, with a portfolio across major UK towns and cities including Bristol, Brighton, Cambridge, Milton Keynes and London, is one example of a client relationship that we have worked together to grow. Commencing work with the team, then operating as First Base, in January 2021, we began supporting the PR and social media activity at pre-planning stage for the MK Gateway development at Saxon Court, on an initial nine-month contract.

Impressing the team with our positive and proactive approach during that period, we picked up a couple of additional projects too, including a video to promote the engagement carried out with the local community and a photography competition in support of the IF: Milton Keynes International Festival.

When it came to the end of the initial contract, the MK Gateway project team were happy to continue with our services, in order to keep up the momentum of positive PR and social media engagement that had already been achieved and in preparation for the next phase of the development.

In December 2021, First Base separated into two independent, separately-run companies, with a new company, Socius formed to focus on mixed-use, urban regeneration developments. When it came to looking for social media support for the new company, we were more than happy to be approached for our services. Five months on and we continue to grow our relationship and commitment to Socius and MK Gateway, working together to agree strategies and new ideas that will provide the best possible results for their marketing investment.

“We are big fans of Anne, Emma and the rest of the Interdirect team. They have provided strategic advice on PR, communications and social media; significantly contributing to the success of our MK Gateway project. They are a great team to work with, always willing to get stuck in and deliver over and above whats required. We look forward to continuing to work together.”

Olaide Oboh, Director at Socius

 “Our priority is always on understanding and meeting the client’s expectations, communicating at every opportunity what our recommendations are in order to achieve the best possible results. Working with Olaide and the team at Socius is a real privilege, and in turn we are learning a lot about the future direction of development in the UK and the key opportunities and challenges within the industry.


“We have been inspired by the approach that Socius and the MK Gateway project team takes with their social values. A blog series that we’re currently working on is shining a light on how the team uses its allocated ‘giving back’ days to support charitable or community initiatives that are important to each member. It’s a topic that we feel has hugely significant health and wellbeing benefits for employees, not to mention the community impact and we hope, as much as Socius does, that it will inspire other businesses to think about how they can give back too.”

Anne Walsh, PR and social media Director at Interdirect

For further information about Socius visit to discover more about MK Gateway it’s and if you’d like to talk to us about how we can support you, please email