What is HubSpot?

Tue 4 Feb 2020 - posted by Jake Hall

Founded in 2006 by two graduates from Harvard, HubSpot is currently used by over 15,000 companies in more than 90 countries. HubSpot software includes all the tools you need to do inbound marketing, plus award-winning services and support to help companies’ master inbound marketing. With people slowly shifting away from the more traditional forms of marketing, for instance 44% of direct mail is never opened and 86% of people now skip television adverts in full. HubSpot offers a new avenue to engage with your audience in a consistent and relevant manner. Whether this is for email marketing, social media or blogging then HubSpot can offer these powerful forms of communication in a centralised platform.

Buyers are taking control and tuning out impersonal and interruptive old-style marketing tactics. We are now able to skip commercials, screen calls, and largely block out unwanted communications. This means that outbound marketing methods like cold calling, direct mail campaigns, and purchasing email lists are steadily losing their effectiveness.

Instead of hunting down your buyers, you could answer their questions while they’re making purchasing decisions. Inbound marketing turns your website into a magnet and pulls people towards your company by aligning your content with their interests. Below is a breakdown into how HubSpot is able to help you have a clearer understanding of how to speak with your audience.

 

Blog

Blogging can be an integral step to a company’s inbound marketing strategy. Companies that share thought leadership via a blog see 3.3x more website visitors per month within a year and 3.5x more leads per month within a year. HubSpot marketing software makes it easy to create and publish blog content. More importantly, HubSpot makes it easier to grow an audience for your content by optimising it with recommended keywords. It then provides the ability to capture data and measure the impact of each piece of the published content.

 

Keywords

HubSpot helps you discover, organise and track the keywords that drive your organic search results. Further, you can benchmark your rankings against your competitors and get keyword suggestions and on-page SEO advice.  

 

Online Advertising

If using Google AdWords, Facebook Ads or LinkedIn Sponsored Updates as a part of your marketing strategy, HubSpot’s Ads add-on provides the ability to not only measure impressions and clicks, but also leads, customers and actual ROI of your ad campaigns.

 

Calls-to-Action (CTAs) & Landing Pages

Increasing traffic to your website is great, but converting those visitors into qualified leads is more important. CTA buttons for marketing offers can give any website improved lead capture functionality. CTA buttons drive visitors to custom landing pages that can be designed, built and added to your website in minutes. CTAs and landing pages can be customised for each unique user experience based on a variety of contact properties. Real-time traffic and conversion data allows you to analyse results, perform A/B testing, and optimise the tools to improve future performance. 

 

Lead/List Management & Segmentation 

The marketing data of many organisations is “siloed” within the many disparate marketing tools they use. Some of their data resides in their email tool; some are in their CRM, and some are in their social media management tool. HubSpot allows you to store all your leads and marketing data in one integrated database. This allows you to easily view all your contact interactions, score leads based on these interactions, and prioritise data for future marketing activities. Further, detailed list of segmentation capabilities facilitate truly personalised marketing campaigns.       

 

Email Marketing

Achieve improved deliverability and response when you create easy-to-design and execute personalised email campaigns. HubSpot’s best-in-class analytics help you track the effectiveness of each campaign and optimise them for enhanced future performance.

 

Marketing Automation

Automation allows marketers to accomplish more with fewer resources and in less time. 64% of marketers say they saw the benefits of using marketing automation within the first six months of its implementation.  HubSpot’s marketing automation helps marketers design, build and execute personalised prospect engagement workflows that are triggered on form submissions, website page revisits, content views, etc. Automated responses can be crafted for the various prospect activity and alerts can be set up to facilitate the next-best-step in the sales process.

 

Social Inbox

HubSpot helps you increase your social media activity and improve your social interactions without investing more time and effort. Postings to multiple networks can be planned, written, scheduled and monitored with just a few clicks. Further, every social media interaction can be tracked and monitored in the marketing database and you’ll never miss an opportunity to engage with your market. 

 

Reporting

The “Holy Grail” of marketers has always been the ability to build accurate lead attribution and marketing ROI reports. 43% of marketers say proving the ROI of their marketing activities is their top marketing challenge. Marketers that calculate ROI are 1.6x more likely to receive higher budgets. Demonstrating marketing’s impact on the bottom line is in reach with HubSpot because of its integrated database and the ability to create custom reports that track virtually any metric and data point. 

HubSpot is a powerful marketing tool. However, it’s important to understand that it’s just that—a tool.  Marketing software will not magically improve your results. But combining it with a well-planned marketing strategy and a team of talented marketers to execute the strategy will give you an advantage over your competition.

 

HubSpot Costs:

The cost of HubSpot is dependent upon how users are needed and which tools are specifically required as well as the amount of contacts in the database there will be.

The starting price of HubSpot is from £655/per month paid annually – this is use of marketing hub only with a maximum of 5 users with 1,000 contacts.

If you have any further questions or enquiries then please get in touch with Interdirect via 0345 121 5566 or email enquiries@interdirect.co.uk

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