MyMiltonKeynes and Interdirect grow client-agency relationship with new TV ad

Thu 9 Dec 2021 - posted by Anne Walsh

For the first time in 20 years, Milton Keynes is back on our television screens, with a commercial that encourages families, friends and colleagues to explore the leisure attractions, shopping, restaurants and bars that central MK has to offer, all thanks to the city’s Business Improvement District (BID), MyMiltonKeynes.

Working in partnership with Milton Keynes Council, whose airtime contribution enabled the screening of the ad to extend until Christmas, the BID’s well-established marketing agency, Interdirect, set out to capture the best bits of CMK, attracting more people to ‘Stay, Play and LoveMK’ in the run up to Christmas.

Representing businesses across the city centre, MyMiltonKeynes was keen to ensure they all got exposure, and as a result, the 30 seconds of airtime is crammed full of excitement, fun and family-friendly experiences, from shopping at centre:mk and Midsummer Place to leisure and dining at The Hub, Xscape MK, 12th Street and more.

Melanie Beck MBE, Chief Executive of MyMiltonKeynes explains: “Our vision for the ad was simple, to recreate the fast-paced and fun GO:MK commercial that was last seen on our screens 20 years ago. We wanted catchy music, teamed with exciting shots of our city, both during the day and into the evening.

“The timing of this advert is particularly poignant, with a significant percentage of the leisure and hospitality industry remaining in recovery, following last year’s cancelled Christmas and a requirement to make up for lost revenue throughout the pandemic. The ad has received some great feedback and we’re really pleased to have been able to provide this added-value to businesses in CMK.”

Nicholas Mann, Managing Director at Interdirect says: “We were thrilled to work with our long-term client, MyMiltonKeynes to support them in delivering this exciting new TV advert, which is airing during prime-time live television slots and on demand, until mid-December.”

For further information about MyMiltonKeynes and its ongoing work to make improvements to Central Milton Keynes visit www.mymiltonkeynes.co.uk

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