Interdirect helps London Luton Airport reach for the skies with innovative new wayfinding solution

Wed 19 May 2021 - posted by Anne Walsh

As international travel begins to reopen, London Luton Airport (LLA) looks forward to helping travellers navigate the airport and locate shops, restaurants and services, with an industry-leading wayfinding and digital directory solution.

Boarding passes can be scanned for personalised flight details - boarding time, gate number with the route to the gate and average transit time. If there is plenty of time before the flight, the system will suggest places to eat or shop and shows the quickest route to get there.

With 25 years’ experience in digital marketing, including developing wayfinding solutions for Gatwick Airport, John Lewis Partnership, Birmingham Grand Central and Telford Town Centre, Interdirect was chosen to create a bespoke solution that would give access to much better information about one of the UK’s largest airports and its dining, shopping and facilities.

Working alongside System Integrators, SPC Group, the wayfinding solution is housed in highly visible, touch-activated kiosks and is designed to be fully accessible and inclusive. Kiosks cater for all types of customers by identifying the quickest route to their destination, showing accessibility options available at each step of their journey and have height adjustable content for wheelchair users.

In accordance with the ongoing health and safety guidance at LLA, kiosks display key messages about hand washing, face coverings and social distancing measures, and each touchscreen has an antimicrobial coating, with a hand sanitiser dispenser beside it.

For passengers arriving at LLA, touchscreens will provide onward journey information, including car hire, car parks, bus and rail timetables, local traffic information and weather forecasts. Plans are already in place to include the DART (Direct-Air-Rail-Transit via Luton Airport Parkway railway station), which is due to open in 2022.

Clare Armstrong, Head of Passenger Services at London Luton Airport, explains: “Our new wayfinding kiosks provide customers with essential travel information and promote our shops and restaurants. The kiosks help drive footfall and increase passenger spend by promoting offers, deals and discounts, and are a welcome addition for passengers, our retailers and the airport.

“SPC Group and Interdirect have created a seamless and straight-forward solution that not only meets our needs today, but enables us to make improvements and developments in the future.”

Nicholas Mann, Managing Director at Interdirect says: “When our long-term partner, SPC Group, approached us about working on the LLA project we were very happy to get

involved. Having previously worked with Jon Swain and his team on similar wayfinding solutions, including at Gatwick airport, we were confident we could provide an industry-leading solution that would enable LLA to enhance its customer experience and support its retail and restaurant partners.

“Drawing on our previous knowledge and experience, we adopted a mobile device user interface for this solution, in order to create an intuitive, personalised and inclusive service. We’re now hoping to further this initial success with an intercom, speakers and cameras that will facilitate remote video assistance, two-way video calling and subtitled live translations.”

If you’ve travelled through London Luton Airport, or plan to soon, we’d love to know what you think of the new touchscreens. Take a pic and tell us what you think @Interdirect on Twitter, LinkedIn, Facebook or Instagram.

For further information about Interdirect and our marketing services CLICK HERE