Interdirect gets the latest Industry Insights at Technology for Marketing Expo 2017

Fri 13 Oct 2017 - posted by Nicola Mason

Last month, our Online Marketing Manager, Louisa Breakell, joined thousands of fellow marketers at the Technology for Marketing Expo in London, to find out all the latest trends, technologies and big ideas to hit the marketing industry.

Enthusiastic about learning as much as possible and sharing her new found knowledge with her colleagues and clients, Louisa eagerly attended a whole host of workshops, keynote presentations and industry expert talks.  She spent time networking with other marketing experts about the science, technology and the ever-evolving art of marketing at the bustling exhibition stands.

After an exciting and busy day, and with sore feet, she headed home reflecting on all that she had learnt.  Here are some of the key points Louisa took away from the day:

  • Understanding your customers is more important than ever before, for example gaining an insight into personas, triggers and what they respond to, particularly in gaining real value from customer data and enabling you to make the most of it.
  • The timing of adverts and their messaging is becoming much more targeted – users expect to be targeted with timed messages specific to their point on the customer journey, rather than a one size fits all ad campaign.
  • Segmenting customers is more important than ever.  As the number of advertising platforms are increases (and the ad options within them grow), the capacity to waste budget increases too.
  • Many tools that seem straightforward on the surface can have many more uses that you might not have considered, for example Google Tag Manager can be used to ‘push’ temporary changes to a website without developers needing to change code. An example would be placing a social media feed on a web page, or changing web copy temporarily.
  • Certain tools can be used to provide A/B testing for meta data so you can preview results before making permanent changes.

With marketing techniques, trends and technologies forever evolving, here at Interdirect we understand the importance of attending industry exhibitions just like Technology for Marketing and keeping up-to-date with all of the latest and greatest industry skills and knowledge.

If you would like to hear more about what we discovered, how it could benefit your business and the techniques we apply to our client’s marketing practices, please get in touch.

Share this:

Current comments

Comment 1 submitted by Patsy J. Moore on Mon Nov 2019 at 04:41am

I have been looking for these types of message to get a definitely very long time.
2048 unblocked

Comment 2 submitted by farhan on Sun Feb 2020 at 13:47pm

This is just the information I am finding everywhere. Thanks for your blog, I just subscribe your blog. This is a nice blog..
Mobile Locksmith

Comment 3 submitted by farhan on Tue Feb 2020 at 12:33pm

I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post.
du lich nuoc ngoai gia re

Comment 4 submitted by osama shk on Sat Feb 2020 at 17:42pm

I found that site very usefull and this survey is very cirious, I ' ve never seen a blog that demand a survey for this actions, very curious...
rescator domains

Comment 5 submitted by jogazy jogazy on Thu Mar 2020 at 15:15pm

I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post.
send and receive text online

Comment 6 submitted by osama shk on Sat Mar 2020 at 13:55pm

i read a lot of stuff and i found that the way of writing to clearifing that exactly want to say was very good so i am impressed and ilike to come again in future..
Zahnarzt Bern

Comment 7 submitted by farhan on Sun Mar 2020 at 12:21pm

This is such a great resource that you are providing and you give it away for free. I love seeing websites that understand the value of providing a quality resource for free. It is the old what goes around comes around routine.
Stay Dry Roofing Contractor

Comment 8 submitted by osama shk on Sun Mar 2020 at 12:36pm

You completed a few fine points there. I did a search on the subject and found nearly all persons will go along with with your blog.
logo design company

Comment 9 submitted by john bond on Sun Mar 2020 at 12:59pm

This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work
What it takes book review

Comment 10 submitted by osama shk on Mon Mar 2020 at 11:09am

Very nice article, I enjoyed reading your post, very nice share, I want to twit this to my followers. Thanks!.
http://sourceonewheelchairs.com

Comment 11 submitted by john bond on Mon Mar 2020 at 15:43pm

Thanks for sharing nice information with us. i like your post and all you share with us is uptodate and quite informative, i would like to bookmark the page so i can come here again to read you, as you have done a wonderful job.
reverse phone number lookup

Comment 12 submitted by osama shk on Tue Mar 2020 at 08:57am

This type of message always inspiring and I prefer to read quality content, so happy to find good place to many here in the post, the writing is just great, thanks for the post.
twain harte hotels

Comment 13 submitted by john bond on Thu Mar 2020 at 08:17am

I am very enjoyed for this blog. Its an informative topic. It help me very much to solve some problems. Its opportunity are so fantastic and working style so speedy.
Hyll On Holland

Comment 14 submitted by jogazy jogazy on Fri Mar 2020 at 08:45am

Excellent article. Very interesting to read. I really love to read such a nice article. Thanks! keep rocking.
dentist Bern

Comment 15 submitted by fave fave on Sat Mar 2020 at 11:57am

Great Article it its really informative and innovative keep us posted with new updates. its was really valuable. thanks a lot.
Ameriprint business cards

Comment 16 submitted by farhan on Mon Mar 2020 at 06:59am

I love this blog!! The flash up the top is awesome!!
Zahnarzt Luzern

Comment 17 submitted by farhan on Wed Mar 2020 at 15:20pm

I admit, I have not been on this web page in a long time... however it was another joy to see It is such an important topic and ignored by so many, even professionals. professionals. I thank you to help making people more aware of possible issues.
Evergreen Colorado

Comment 18 submitted by farhan on Tue Mar 2020 at 11:16am

Thank you for very usefull information..
cek npwp aktif

Comment 19 submitted by fave fave on Sat Mar 2020 at 11:20am

I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post.
travelers within