Cenex appoints Interdirect to promote its leading Low Carbon Vehicle event

Thu 21 Jul 2022 - posted by Anne Walsh

Celebrating 15 years of Cenex-LCV, the organisers of the leading industry event, which is co-located with Cenex-CAM, has appointed marketing agency, Interdirect to manage its PR and social media.

The event is held at UTAC Millbrook, which Interdirect has supported since 2012, including managing the communications for a biennial DVD event, delivered at the vehicle test and validation site on behalf of the MOD and Defence Equipment & Support.

The 15th anniversary marks a milestone for Cenex-LCV, while co-located Cenex-CAM reaches its 4th birthday. 2022 will also see the return of international delegates for face-to-face meetings, for the first time since 2019, which has proved a major draw for exhibitors.

As the UK's longest established technology showcase and networking event for the low carbon vehicle community, Cenex-LCV provides a strategic platform for agenda setting for key technical, policy and infrastructure initiatives. The focus of the low carbon vehicle community is on the targets, commencing from 2030, that are accelerating the shift to electric mobility for vehicles of all types across international markets. This year, the two-day event will focus on the low carbon vehicle Transition to Net Zero and how innovation is shaping the future for Automated Connected Electric and Shared Mobility (ACES).

Interdirect is working with Cenex and its supporting partners to secure long-term media partnerships, to promote the innovative technologies and insights from exhibitors and speakers and to create new and exciting opportunities within the press, broadcast and social media,

Olivia Smith, Events and Marketing Manager at Cenex explains: “Our role as event organisers is to work with our supporting partners and innovation community to ensure the Cenex-event retains its leadership position, promoting the automotive and associated energy infrastructure transition to Net Zero via an Automated Electric Connected and Shared (ACES) future of mobility. We do this through technology showcasing and networking for exhibitors, speakers and delegates.

“We selected Interdirect to support us based on their appreciation of our aims, their understanding of our event through prior work with exhibitors at past Cenex-events and their forward-thinking approach.”

Emma Scott, Senior PR Manager at Interdirect says: “We’re excited to have been appointed by Cenex to support the communications priorities for LCV and CAM. Having worked with UTAC Millbrook on a number of events and activities over the past 10 years, we have a good understanding of the requirements and we’re working with partners, exhibitors and media partners to ensure we maximise all opportunities pre, during and post the event.”

For further information about Cenex-LCV and Cenex-CAM visit https://www.cenex-lcv.co.uk/ or follow @lcv_event and if you’d like to talk to us about how we can support you, please email info@inter.direct

 

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