10 reasons to buy from a local marketing agency

Tue 27 Jun 2017 - posted by Laura Wiles

1.    A local agency already knows your competitors, customers and the environment you operate in. They also know the challenges of your local market, local councils and development plans for the city. They won’t need any ‘getting up to speed’ or research time, so your project can hit the ground running.

2.    By giving a local agency the opportunity to deliver your project, you’re boosting the local economy. As well as keeping money in the local area, your project could be a case study that wins them their next big piece of work.

3.    Their employees, their families and their other clients could all be your next customers. PR and promotion of the work they did with you is essentially free exposure for your business. So make sure you give them that testimonial when the project is over, if anything, a little SEO boost is always a good thing.

4.    With a local supplier, you’ll see them out and about. Their network is your network, use their contacts and experience to get yourself into business clubs and networking events. The relationship you build with a local agency means you’ll have more to talk about. Lunch and after work drinks are all opportunities for you to talk to people they know.

5.    Briefing, pitches, artwork proofing and general catch-up meetings can just be done face to face. It’s no bother for your account manager or even the designer or developers themselves to come out and see you. You’ll get better brainstorming, better ideas and build a better supplier relationship.

6.    Buying from an agency on your doorstep means you know they haven’t front- loaded their prices and day rates to incorporate travel expenses. Whether its sky high train tickets or 40p per mile fuel allowance, if you want face to face meetings with an out of town agency, you’ll be paying for the privilege of their travel expenses, plus their time spent travelling.

7.    With travel in mind, with less distance to reach you, a local agency will also be reducing their impact on the environment. Less travel means less pollution and congestion.
 
8.    A local agency will always be looking for ways to help their community and give back to charities in order to gain exposure and PR. They are prime candidates to join forces with if you need other companies to get involved in your community project.

9.    Even if you’re a national business with regional sites, stores and divisions, don’t underestimate a local agency’s knowledge of the area. Their expertise can influence how you implement your nationally strategy and have it effectively managed locally.

10.    Finally, buying local doesn’t always mean small town syndrome. Boost your local suppliers and they’ll add growth to your economy and make your playground a big one!


Laura Wiles
Senior Account Manager

Share this:

Current comments

Comment 1 submitted by Josh on Wed Jan 2020 at 00:51am

I totally agree with this! Local agencies are awesome!!

media blasting colorado springs | fencemedford.com | new braunfels fence contractors

Comment 2 submitted by 5 Star Movers NYC on Sat Feb 2020 at 13:11pm

Thank you for the update, very nice site..

Comment 3 submitted by bon cau inax on Sun Feb 2020 at 07:41am

Thanks you very much for sharing these links. Will definitely check this out..

Comment 4 submitted by calywico calywico on Sun Feb 2020 at 07:42am

Your website is really cool and this is a great inspiring article.
bon cau inax

Comment 5 submitted by My Hero Academia hoodie on Mon Feb 2020 at 05:46am

Admiring the time and effort you put into your blog and detailed information you offer!..

Comment 6 submitted by myheroacademiastuff.com on Mon Feb 2020 at 11:00am

Your blog provided us with valuable information to work with. Each & every tips of your post are awesome. Thanks a lot for sharing. Keep blogging,

Comment 7 submitted by farhan on Mon Feb 2020 at 11:01am

Hi! Thanks for the great information you have provided! You have touched on crucuial points!
myheroacademiastuff.com

Comment 8 submitted by Fence Company Chattanooga on Tue Feb 2020 at 09:08am

This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information...

Comment 9 submitted by carpetcleaningcontractors.net on Tue Feb 2020 at 15:43pm

This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information...

Comment 10 submitted by moon jumps corpus Christi on Wed Feb 2020 at 10:30am

I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post.

Comment 11 submitted by farhan on Thu Feb 2020 at 07:01am

I gotta favorite this website it seems very helpful .
Interstate 84 truck repair

Comment 12 submitted by farhan on Sat Feb 2020 at 06:17am

This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information...
The Damage Manual

Comment 13 submitted by http://www.southyorkshiremoneysaver.co.uk on Sat Feb 2020 at 08:18am

I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post.

Comment 14 submitted by MOU on Sat Feb 2020 at 14:53pm

this is really nice to read..informative post is very good to read..thanks a lot!

Comment 15 submitted by farhan on Sat Feb 2020 at 17:16pm

This is actually the kind of information I have been trying to find. Thank you for writing this information.
www.zitbuyshomes.com

Comment 16 submitted by farhan on Mon Feb 2020 at 07:12am

I admire what you have done here. I like the part where you say you are doing this to give back but I would assume by all the comments that this is working for you as well.
kitchen cart

Comment 17 submitted by farhan fave on Mon Feb 2020 at 15:58pm

I am hoping the same best effort from you in the future as well. In fact your creative writing skills has inspired me.
tour du lich nuoc ngoai

Comment 18 submitted by farhan fave on Wed Feb 2020 at 16:27pm

Great post I would like to thank you for the efforts you have made in writing this interesting and knowledgeable article.
vinhomes ocean park gia lâm

Comment 19 submitted by fave fave on Fri Feb 2020 at 08:05am

This was really an interesting topic and I kinda agree with what you have mentioned here!
vinhomes ocean park giá

Comment 20 submitted by farhan on Fri Feb 2020 at 15:31pm

thanks for the tips and information..i really appreciate it..
Xe ?i?n DK Vi?t Nh?t