Grand Central Birmingham Website

In a new joint venture, Birmingham City Council and Network Rail challenged us to develop an integrated website and touch screen system for the newly developed £150 million retail complex built above Birmingham New Street Station.

The Challenge

To coincide with its launch, Birmingham Grand Central wanted a website to help to showcase its new, world-class retail offer.

In order to cater to the large number users that would be in transit, it of course had to be responsive, and it also needed to repurpose selected content for display on touch screen totems located throughout the futuristic building.

The Work

We developed an award-winning, highly-evolved content management platform that enabled content to be managed easily and simultaneously on both the website and touch screens; and we combined sleek and dynamic design cues from the building’s architecture to ensure that the digital experience matched the ground-breaking design of the UK’s most important architectural launch of 2015.

The Difference


Multi-award winning website – winner of the ‘Tourism and Hospitality’ Category at the Milton Keynes Digital Awards 2016 and winner of the ‘Best B2C Technology Innovation’ accolade at the Bright Sparc awards 2016.

Since October 2015, 400,000 individual users have accessed the website, with 30% revisiting for more information with an average dwell time of over 2 minutes.  Over 66% of all traffic to the website is from organic search.

 “I found the team from Interdirect a pleasure to work with, they were attentive, helpful and ensured that we had a dedicated contact who helped resolve any queries swiftly and with helpful information to help inform the right choices.”

Ashley Innis - Major Project Manager, Birmingham City Council

Case study 0700