Milton Keynes College Enrolment

MK College faces stiff competition for students. How could we get it noticed, increase website traffic and (most importantly) applications from prospective students?

Milton Keynes College offers full time and part time courses from GCSEs to HNDs, as well as professional skills courses and apprenticeships. Just like Barnfield College, Aylesbury College or the University of Northampton to name a few, all on the doorstep.



The Challenge



MK College faces stiff competition for students. How could we get it noticed, increase website traffic and (most importantly) applications from prospective students?



The Work



We created intensive, highly tailored PPC campaigns from midwifery to maths, with a high level of subject/school and demographic focus. A range of platforms were selected according to the demographic and including LinkedIn, Facebook Advertising, Adwords Search Network and Adwords Display Network. These were amplified over summer 2016 to encourage applications for the September term start. 



The Difference



We achieved exceptional click through rates of up to 8.81% on Adwords Search Network (against an average of 2%). Plus click through rates of 10.94% with Facebook Advertising. Our Summer-only campaigns brought an additional 17,443 sessions to the website.  12,771 prospectus PDFs were downloaded in just 10 weeks - a 31.28% increase in downloads over the previous year. 



mkcollege.ac.uk