Xscape Milton Keynes

Our brief was enormous but simple: to get as many people as possible to turn up and enjoy The Big Summer Blow Out Festival

Xscape is a landmark retail and active entertainment centre in the heart of Milton Keynes . With a real snow slope, bowling alley, cinema, climbing walls, indoor skydiving and casino, there are days of entertainment for the whole family whatever the weather. 



The Challenge



The Big Summer Blow Out Festival, which includes live bands, fashion shows and street entertainment for all ages, is the highlight of the summer season at Xscape.  Our brief was enormous but simple: to get as many people as possible to turn up and enjoy it!



The Action



We created a multi-strand PR campaign that encompassed Core PR strategy, Social Media Management and Viral elements, including a viral peep-thru board for maximum selfie exposure. We also ran engaging  competitions on social media to increase engagement.



The Difference



The campaign delivered coverage in both local and national media, including a radio audience of over 3.1 million on The Chris Evans Breakfast Show on BBC Radio 2.  In addition, coverage generated on ITV Anglia’s Six O’clock News reached 240,000 viewers. 1,115 took part in the Flow Rider attraction over 18 days, with the highest daily total of 100 riders corresponding directly with the ITV Anglia coverage we generated.



xscape.co.uk/milton-keynes