Millbrook Venues Rebrand

Miilbrook Venues had become too dependent on business generated by its association with Millbrook Proving Ground. It needed a marketing strategy that would independently build awareness of its distinct venues

Millbrook Veneus, formally known as Millbrook Events, offes four unique and confidential corporate venues, ideal for product launches and press launches, just 1 hour from London.



The Challenge



Milbrook Events had become too dependent on business generated by its association with Millbrook Proving Ground. It needed a marketing strategy that would independently build awareness of its distinct venues - and also end the confusion that it was itself an events’ agency and in direct competition with its target audience!



The Work



To give a clearer positioning we rebranded Millbrook Events as Millbrook Venues. We developed a three year omni channel strategy to build awareness and create impact in the market and devised a powerful creative campaign ‘How big is your imagination?’ that would challenge Event Agencies to consider Millbrook as a vanilla venue.



The Difference



Our strategy increased inbound enquiries in year one and generated Millbrook’s highest enquiry levels ever.  Relationships were established with Top 10 event agencies for the first time in many years and bookings by target sector were significantly increased. PR coverage was generated to value of £150,000. Online, our rebrand and creative campaign led to a 25% increase in visits to website, a 33% year-on-year rise in Google organic traffic and 117% increase in LinkedIn followers.