Millbrook Marketing Strategy

Following Millbrook’s sale by GM, Millbrook urgently needed to promote their services and offering to a wider audience to build a stronger, independent client base.

Millbrook is the leading independent vehicle testing facility for the design, engineering and development of automotive and test technology propulsion systems in the UK.  Once the ‘go to’ automotive testing facility it now faced stiffer competition and a lack of awareness about its offering. 



The Challenge



Following Millbrook’s sale by GM, Millbrook urgently needed to promote their services and offering to a wider audience to build a stronger, independent client base. The strategy needed to include brand development and corporate communications as well as significantly improving their online presence.



The Work



We worked closely with Millbrook to define and segment audiences before developing an omni channel engagement strategy to rebrand, raise awareness and clearly position Millbrook as experts in their field. It rolled out across PR, exhibitions, sales and online channels.  We Introduced an online strategy to support key activities and engagement with diverse audiences which included PPC and SEO. We also developed a website that defined their extensive offering and capabilities and supported sales functions. Lastly, we helped create and launch a sub-brand ‘The Millbrook Technology Park’ to UK and overseas audiences.



The Difference



The new Millbrook brand was successfully rolled out in just 3 months.  We achieved Positive Media coverage over  4 years’ worth £2m, the equivalent of £10.17 of coverage per £1 spent on PR.



Online, we increased dwell time on the Millbrook site by 74% and reduced website bounce rates by 15%.  PR coverage included BBC broadcast coverage for the first time in 8 years.