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Interdirect Wins Big Summer Blow Out

id:wins Big Summer Blow Out

Interdirect is pleased to announce the win of an exciting PR account with the Big Summer Blow Out at Xscape MK.

Milton Keynes’ ultimate entertainment destination is once again bringing the beach to town as the Big Summer Blow Out arrives at the centre from 26 July to 1 September 2013, and Milton Keynes’ leading full service agency has been selected to deliver an integrated service in co-ordinating the launch and running of the campaign.

The account adds to Interdirect’s growing portfolio of PR clients spanning a variety of sectors and will see the agency provide PR support bespoke to the Big Summer Blow Out; from generating press coverage and building media relations to event support, PR stunts and social media management.

To keep up to date with Interdirect's PR activity for Xscape MK's Big Summer Blow Out follow their Facebook, Twitter and Instagram.

Interdirect Wins Website for Bracknell Town Centre

Interdirect wins the website for Bracknell Town Centre

Interdirect is pleased to announce the win of a new website for; the retail and consumer website for Bracknell town centre.

The town centre needed an agency that could deliver a website to support the needs of various target audiences, including retailers, shoppers and regeneration partners.

The website hopes to attract more visitors, increase the dwell time of shoppers and encourage them to spend more when they visit the site, by promoting the many events and offers available at Bracknell town centre.

Interdirect used its advanced content management system (CMS), SiteMachine to design, develop and host a website that is modern, accessible and interactive, which promotes the retail offering in Bracknell.

Nicholas Mann, founder and managing director of full service agency, Interdirect says: “The Bracknell town centre website is a welcome addition to our growing portfolio of clients in the retail sector. Interdirect now works with 28 shopping centres throughout the UK and internationally, providing websites, mobile applications, LookBook, online marketing, PR, touch screen technology and wayfinding solutions.

”Rob Morris, general manager of Bracknell Regeneration Partnership said, “We are delighted to be working with Interdirect and to now have a dynamic new website that gives us a fresh look, improved functionality, a better user experience and serves the needs of Bracknell town centre.

”We would love your feedback on the new website, visit and let us know what you think?

Interdirect Wins The Broadwalk Centre

Interdirect is delighted to announce the win of a new digital account with The Broadwalk Centre, in Edgware. The shopping centre is situated at the heart of the Edgware community, and boasts more than 40 shops from high street names to boutique stores.

Interdirect is working with The Broadwalk Centre to refresh its current website, promoting the shopping centre as a safe, secure, convenient shopping centre for the local area, and keeping visitors up-to-date with local news and events.

Using Interdirect’s bespoke content management system (CMS), SiteMachine, The Broadwalk Centre’s website administrators can easily update content on the site to ensure it is current and customer focused.

The CMS will also provide a tool for retailers to boost awareness of their latest products to generate increased footfall and sales.

This account helps to cement Interdirect’s reputation as the most successful full service agency working with shopping centres, adding to its portfolio of clients in the retail sector including, Lakeside Shopping Centre, St. David’s Dewi Sant Shopping Centre, Metrocentre and thecentre:mk.

Click here for more information about The Broadwalk Centre.

Interdirect Wins Wallace Cameron


Award-winning full service agency, Interdirect, has been selected by first aid training and supplies provider, Wallace Cameron to handle its PR.

Interdirect will help co-ordinate the launch of a new training service, to be announced in July 2012, and will provide media support specific to Wallace Cameron’s needs; from generating press coverage and building media relations to meet and greets, interviews and events.

Wallace Cameron, which is best known for its huge range of first aid kits, has been servicing the needs of the first aid market for more than 60 years, and Interdirect is pleased to be working with the business to help raise the profile of its innovative training services.

Wallace Cameron adds to Interdirect’s growing list of high profile PR clients, which includes Millbrook Proving Ground and Millbrook Events and the non-profit accredited certification body, British Approvals Service for Cables (BASEC).

Click here to find out more about Interdirect's bespoke PR solutions or calll 0845 121 556 or email

id:wins Millbrook

Award-winning PR, marketing and digital agency, Interdirect, has won two prestigious three year contracts to work with both Millbrook Proving Ground, one of Europe’s leading test and development facilities for whole vehicle, components and systems, and Millbrook Events, which offers four unique venues within the 700 acre proving ground. The two contracts, which commence on June 1st 2012, have been separately awarded to cover PR and media relations, and design and print services

Interdirect won both briefs via a strongly competitive pitch process. The pitch, which included a strategic proposal, presentation and creative executions, for each contract, impressed Millbrook management who saw the benefits of using a full service agency in terms of joined-up thinking, cohesive strategy and planning, and strong account management.

Millbrook adds to Interdirect’s growing list of high profile clients, which includes Champneys, Gatwick Airport, 28 UK shopping centres and the non-profit accredited certification body, British Approvals Service for Cables (BASEC).

Read more information on Interdirect’s latest win.

Interdirect Wins SEO Account for St David's Shopping Centre

SEO for St David's Dewi Sant Cardiff

Interdirect is pleased to announce the win of a new Search Engine Optimisation (SEO) account with St David’s Dewi Sant, Cardiff.

Interdirect’s online marketing specialist, Hannah James, has been working on an SEO pilot for St David’s since September 2011. The success of this campaign has now secured a 12 month SEO contract to increase footfall at the shopping centre, boost visitor numbers to its website, and encourage sign up to the St David’s newsletter.

Having already seen some fantastic results for St David’s; including moving from Google search position eight to position two in three months; increasing Google rank from two out of ten to five out of ten; and achieving 33 percent more year-on-year visits to St David’s website, Interdirect aims to continue its SEO success for the shopping centre.

St David’s Dewi Sant adds to Interdirect’s growing list of SEO accounts, which also includes The Outdoor Shop, Cawleys, Group Leisure, Victoria Shopping Centre, Geoffrey Leaver and Finance for the Future.

Hywel Butcher, marketing manager at St David’s Dewi Sant commended the great SEO results that Interdirect has achieved so far for the shopping centre: “We have seen a huge increase in the number of visitors to the St David’s website since Interdirect has been managing our Search Engine Optimisation. With the support of Interdirect’s online marketing team we now have a better understanding of SEO and why it is vitally important to keep on top of it.”

For more information about Interdirect’s online marketing services email or telephone 0845 121 5566