Award-winning PR, marketing and digital agency, Interdirect, has been chosen by AGW Fitness to handle all social media activity for the Towcester-based gym. The appointment, which commenced in January, will cover social media strategy and management as well as marketing consultation.
Interdirect was recommended to the company by existing clients, bearing testament to the team’s demonstrated strengths in social media strategy and implementation. Among AGW’s goals are heightened brand awareness and an increase in membership sales, both of which Interdirect will seek to achieve through using all available channels to AGW’s advantage.
Launched in November 2012 by Adam Wilkinson, AGW Fitness is one of the area’s four gyms, offering monthly memberships, classes, personal training and physiotherapy in a state-of-the-art centre. The business has grown quickly since opening, now employing three full time personal trainers and fast attracting the attention of many local media including Northampton Chronicle & Echo.
Speaking of the partnership, Adam Wilkinson said; “We’re excited about the additional outreach Interdirect’s social strategy will bring AGW Fitness, enabling us to be more connected to our customers and spread the word about the gym’s local and regional offering. We’ve seen huge strides forward in the last month thanks to ID’s innovative strategies and campaigns and look forward to what the future has in store!”
This latest win adds to Interdirect’s expanding list of regional clients who benefit from the agency’s online marketing services.