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Interdirect Wins AGW Fitness Social Media

Award-winning PR, marketing and digital agency, Interdirect, has been chosen by AGW Fitness to handle all social media activity for the Towcester-based gym. The appointment, which commenced in January, will cover social media strategy and management as well as marketing consultation.

Interdirect was recommended to the company by existing clients, bearing testament to the team’s demonstrated strengths in social media strategy and implementation. Among AGW’s goals are heightened brand awareness and an increase in membership sales, both of which Interdirect will seek to achieve through using all available channels to AGW’s advantage.

Launched in November 2012 by Adam Wilkinson, AGW Fitness is one of the area’s four gyms, offering monthly memberships, classes, personal training and physiotherapy in a state-of-the-art centre. The business has grown quickly since opening, now employing three full time personal trainers and fast attracting the attention of many local media including Northampton Chronicle & Echo.

Speaking of the partnership, Adam Wilkinson said; “We’re excited about the additional outreach Interdirect’s social strategy will bring AGW Fitness, enabling us to be more connected to our customers and spread the word about the gym’s local and regional offering. We’ve seen huge strides forward in the last month thanks to ID’s innovative strategies and campaigns and look forward to what the future has in store!”

This latest win adds to Interdirect’s expanding list of regional clients who benefit from the agency’s online marketing services.

To find out more follow AGW on Twitter or like the gym on Facebook.

Interdirect Chosen as Communications Partner for Making a Business of Tourism 2015

Making a Business of Tourism, Millbrook Venues, 27 March 2015

Interdirect is proud to announce it has been chosen to be part the organising committee for Making a Business of Tourism.

The expo, created by Destination Milton Keynes, Experience Bedfordshire, the Tourism Partnership and supported by SEMLEP, will take place at Millbrook Venues on 27 March 2015 and is hoped to become a must attend event in the business and tourism calendar.

The free to attend event will provide an ideal opportunity to meet buyers from key local tourist attractions, hotels, restaurants, suppliers and independent businesses, network and hear advice from key industry experts.

Having worked with Destination Milton Keynes for a number of years, Interdirect was chosen as the communications partner for the expo to create a bespoke website using its advanced content management system SiteMachine, devise an email campaign to target exhibitors and visitors, manage social media output and coordinate all PR activity.

Making a Business of Tourism has also teamed up with the Milton Keynes College's new creative studio, The Design House. The student-led facility, which offers graphic design and photography services to local businesses, has designed the logo and brand identity for the event.
Making a Business of Tourism logo, designed by MK College's Design House

Viviane Vayssieres, CEO of Experience Bedfordshire said: “Following the success of a similar exhibition held in 2013, we have identified a huge demand for this type of event in the region. Working with Destination MK and Interdirect will enable us to take the event to the next level and offer exhibitors and visitors from both counties the opportunity to network and share their knowledge, experience and best practice.

To find out more, visit, follow @biztourism on Twitter, visit the Facebook event page or join the LinkedIn group.

Interdirect and Whittlebury Hall Win UKCX Award

We are incredibly proud to announce Interdirect has been named as winner of the UK Customer Experience Award for Best Customer Experience in the Hospitality, Leisure and Entertainment sector in partnership with Whittlebury Hall.

The awards were held at ExCeL London, where our senior account manager Katie Burrows (far right) and the team from Whittlebury presented to a panel of judges to beat off stiff competition from nationally recognised brands such as and

In the presentation, Interdirect was able to demonstrate the advanced accessibility and functionality of the Whittlebury Hall website, which was designed and developed by the agency in May 2013, as well as a comprehensive email campaign implemented by the agency.

Since the Whittlebury Hall website went live, there has been a 17% year-on-year increase in visits to the website and an 84% year-on-year increase in online shop sales, as well as a direct correlation between email sends and peaks in traffic to the website.

The website was built using Interdirect’s advanced content management system SiteMachine, and is designed with the user journey in mind, creating an informative and interactive experience for all audiences.

“We’re extremely proud to have won this prestigious industry award", said Nicholas Mann, ID's managing director and owner. "The award is testament to the advanced accessibility of our content managed websites, and recognises the skill and expertise of our digital development team.”

Now in their fifth year, the UKCX Awards celebrate and reward excellence in customer experience and support organisations and businesses that wish to promote an exceptional customer experience.

Congratulating the 2014 winners, Neil Skehel, managing director of Awards International, said: “We are delighted and inspired by the best practice showcased at this year’s UK Customer Experience Awards. We have seen some shining examples from companies who have demonstrated outstanding customer experience and as a result have seen clear benefits in terms of business growth and customer engagement. The standard of entries has yet again been outstanding and the Awards day gave us the opportunity to acknowledge those companies and celebrate with the finalists and winners.”

Dazzling Trees

Interdirect is delighted to announce an exciting new partnership with Solus Lighting to design and develop an innovative new website for the Banbury based company.

The project will see Interdirect create new website using the agency’s content management system SiteMachine with e-commerce functionality thanks to the MallMachine plug-in. The new website will raise awareness of Solus’ incredible product range and help them to grow their business.

Paul Kitchen, business development director at Interdirect, sheds a little light on this exciting company.

Solus Lighting, makers of dazzling LED illuminated trees, has just appointed Interdirect to develop its new website….and we’re chuffed!

Solus really do deliver a truly world-class product. Their trees are the "Bentley" of the illuminated trees sector -you really can’t buy better. They’re equally at home indoors as they would be outdoors, and they are as real as, well, a tree!

When you do jump on their new website later on this year to buy one (although you can buy now from their existing site: ) you will be able to choose from a range of heights from Bonsai, to a tree climbing over 4.2m thanks to their range of different and very handsome tree types too.

Pictured above is a stunning 1.8m Maple with red autumn leaf and white white LEDs.

As for value, once delivered your shining-Solus-tree would afford you instant neighbour envy, as it would fast become the star of the show at your twilight garden party by creating that enchanted woodland atmosphere inside your Spiegeltent, or wedding marquee perhaps.

These creations are beautifully crafted and are incredibly life-like and hardy, so do indeed represent lasting value long after the price tag has been forgotten (prices from around £250 for Bonsai to around £3,500 for larger trees).

I imagine having lots of them in neat rows, lining both sides of my long and winding gravel driveway, calmly radiating charming pools of twinkling light to guide me and my “titled” visitor-chums safely home to my cosy 60 bedroom Georgian Mansion… note to self: must buy mansion, befriend MP.

These trees put a smile on your face, completely capture your imagination, and fall in to that fabulous luxury goods space of “I didn’t know I needed one, but I can’t live without it now”. Brilliant!

"If I was a bird, I would happily make my nest in a Solus-tree." - Paul Kitchen, 2014.

Interdirect Wins Casinos' PR

Award-wining PR, marketing and digital agency, Interdirect, has been chosen by The Casino MK and Aspers Northampton to handle all PR activity for the two casinos. The appointment, which commenced in May, will cover PR strategy and management, media relations, social media and marketing consultation.

Interdirect won the new business through a competitive pitch process, which included a strategic presentation of recommended PR ideas tailored for each site in order to drive footfall to the casinos and raise awareness of their complete offering to new and existing customers in Northampton and Milton Keynes, as well as Luton, Bedford and Cambridge.

Launched in September 2013, The Casino MK is the UK’s second largest Super Casino, and the largest outside of London. With over 100 slot machines, 30 tables, a large poker room, a restaurant and two bars the Casino operates 24/7 to bring a variety of entertainment and gaming to Milton Keynes, and to date has attracted over 300,000 visitors. Aspers Northampton opened in 2008 and also operates 24/7 to offer 20 slot machines, 16 tables, a restaurant and a bar to a loyal customer base built through regular and engaging communication and excellent customer service.

Speaking of the account win, Nicholas Mann, owner and managing director of Interdirect said; “We are delighted to have been selected by the Aspers group to manage the PR activity for the two casinos. This is a fantastic win for Interdirect; it adds to our robust portfolio of local clients and helps cement our reputation as the region’s leading full service agency. We are excited to be working with both the Casino MK and Aspers Northampton and are looking forward to meeting each of their individual objectives.”

“In addition to this account win, we will be working with all four Aspers Casinos to support the PR and marketing activity for an exciting new launch, all of which will be revealed later this year.”

Interdirect Works with Argos

Interdirect is pleased to announce that it is working with Argos as an approved agency, producing on-going digital projects for the UK’s largest online high street retailer.

Part of the Home Retail Group and currently the UK’s leading digital retailer, Interdirect is helping Argos to fulfil some exciting digital developments for their website which currently receives over 430 million visits annually, and growing.

The partnership strengthens Interdirect’s robust portfolio of experience in the retail sector having worked with 28 UK shopping centres and renowned retail destinations including John Lewis and B&Q.

Speaking of the partnership, Nicholas Mann, Interdirect’s founder and managing director says, “We are delighted to have the opportunity to be working with Argos, one the nation’s best known brands and look forward to carrying out a number of innovative projects.”