Interdirect, Milton Keynes’ leading full service agency has launched an innovative new website for Braehead Arena in Glasgow.

The multi-purpose arena boasts first class event facilities, and is home to two ice hockey teams and hosts a variety of sporting events and concerts. With its local knowledge and experience working with Braehead Shopping Centre, Interdirect was selected to bring to life the vision of a modern and expertly designed website, using its advanced content management system (CMS) SiteMachine.

The new website not only reflects the quality of Braehead Arena’s superb venue, but also the quality of Interdirect’s bespoke software solutions; built with ease of navigation and usability in mind.

From the website users can browse the latest news, view upcoming events at Braehead Arena, and access skating times and prices, as well as finding information about the surrounding area, how to get there and check out the arena’s facilities. Visitors to the site can also book tickets to see their favourite shows with direct access to the 24 hour ticket hotline.

Interdirect is pleased to announce the launch of a new website for The Potteries shopping centre in Stoke-on-Trent.

The Potteries wanted a website which showcased the personality of the centre, with its community and family appeal, as well as communicating a shopping centre with style and a good variety of brands. Consequently The Potteries website has a clear striking design and easy-to-use navigation.

www.potteries-shopping-centre.co.uk

With the growth of online shopping at its fastest for three years, should shopping centres be feeling cautious about the future?

With the growth of online shopping at its fastest for three years, and the latest figures from IMRG (Interactive Media in Retail Group) revealing that shoppers spent a whopping £5.1billion online during March 2011, should shopping centres be feeling cautious about the future?

Interdirect says that with good PR, including positive media relations, working with local partners, promoting events, and developing internal communication, and an interactive and innovative online presence, shopping centres have little to worry about.

Whilst it is convenient to shop online, there is no beating the ‘retail therapy’ and social interaction aspect of visiting a shopping centre, where you can spend the day with friends or family trying before you buy and taking the time to enjoy  hundreds of shops under one roof.

Working alongside online retail, shopping centres can offer a ‘real life’ experience that is what ‘a night out with friends’ is to ‘a night on facebook’ - it doesn’t compare!  And if shoppers feel the need to stay digitally connected when in the ‘real world’, now they can, with many shopping centres providing touch screen technology to communicate more effectively with customers, offering interactive services, such as way-finding. 

By driving publicity in both traditional and online media, shopping centres can increase footfall and get more people shopping in store.