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Top 20 Slogans

As we look forward to 2012, Interdirect is indulging in a moment of nostalgia to look back on the top 20 slogans of all time.

From the meaning of beans to the power of love, the top 20 slogans chosen by readers of Creative Review magazine, experts, notable figures in advertising and design, and a panel of experts including copywriter Nick Asbury, range from the commercial to the political.

These stand-out slogans remind us of some of the best ad campaigns that have now become imbed not only into popular culture, but into everyday language. Could you imagine what the Marmite brand would be without the Love it or Hate it phrase?

Some take form of imperatives, some are descriptors, one poses a question, another offers an answer...but all provide an incentive to change our behaviour by smuggling a commercial message into a winning piece of wordplay.

Top 20 Slogans:

1. Beanz Meanz Heinz – Heinz (1967)
2. Just Do It
– Nike (1987)
3. Does Exactly What It Says On the Tin – Ronseal (1994)
4. Make Love Not War – Various (1965)
5. Every Little Helps – Tesco (1993)
6. Have a Break. Have a Kit Kat – Kit Kat (1957)
7. Vorsprung Durch Technik – Audi (1982)
8. Think Different – Apple (1997)

9. It is. Are You? – Independent (1986)
10. It’s Finger Lickin’ Good – KFC (1950’s)
11. Say It With Flowers – FTD (1917)
12. Keep Calm and Carry On – HM Gov. (1939)
13. It’s the Real Thing – Coca-Cola (1940-)
14. You Either Love It or Hate It – Marmite (1996)
15. Because I’m Worth It - L’Oréal (1971)
16. Snap! Crackle! Pop! - Kellogg’s (1932)
17. Never Knowingly Undersold – John Lewis (1925)
18. Liberté, Egalité, Fraternité – France (1789)
19. Refreshes the Parts Other Beers Cannot Reach – Heineken (1973)
20. No-One Likes Us, We Don’t Care – Millwall FC (1970)

Build Your Own Interdirect Santa

For the last few years an underground paper toy scene has been developing across the world, largely thanks to the internet and the rise of social media. Artists are increasingly turning to paper to make 2D ideas into 3D reality.

This Christmas we thought that we’d bring you a little bit of the paper toy magic, providing you with a pdf to create your very own Santa.

Click here to download and make your Santa now.

Red Bull Racing Milton Keynes Home Run 2011

On 10th December, Formula One world champion Sebastian Vettel, Mark Webber and David Coulthard took to the streets of Milton Keynes for an exciting celebratory event to thank their local fans.

Following another Championship winning F1 season for the Milton Keynes based team; Red Bull Racing entertained 60,000 spectators as they roared down Midsummer Boulevard between thecentre:mk and MK Central station, and Interdirect was there to enjoy the spectacle.

The event was a fantastic way for Red Bull to give something back, not only to the crowds of supporters but also to the workers that build the cars at the Red Bull factory in Tilbrook. The event helped to showcase Milton Keynes as the home of world champions.

For more information on this fantastic event, visit the Red Bull Racing website.

A Balloon With a View

Space Balloon

Interdirect loves big ideas, and they don’t come much bigger than those of José Mariano López-Urdiales, who plans to allow us all to glimpse the curve of the earth from a balloon.

“The first people who described the earth as a blue ball were not in rockets,” the Spanish entrepreneur says. “They were flying in balloons.”

José is offering what he calls the “near-space” experience of viewing the planet and the space beyond it from 36 km (22 miles) above the earth. He hopes to have the first passengers aloft in the near-space vehicle called a “bloon” by the middle of this decade.

Real Life Angry Birds

Interdirect has a love for all smartphones - and who wouldn't after you  played this life size Angry Birds!

Toyota Kid Friendly Touch Screen Windows

Toyota may have just unveiled a concept capable of occupying your kids on that long car journey – well for five minutes anyway!