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Honda Shows Us The Other Side

Hats off to Honda for giving us one of the coolest, and cleverest, ads in a long time.

Honda has unveiled it's latest ad campaign, The Other Side, to showcase the new Honda Civic and Civic Type R Concept.

What appears at first glance to be just your average ad, albeit very slick, is an interactive masterpiece that allows users to switch between two contrasting narratives by pressing the 'R' key.

We won't ruin the viewing experience for you, but feast your eyes on the trailer above, then visit to see the spectacle in full.


Living with Lag

We don’t know about you but Internet lag, when slow internet causes delay, is probably one of the most frustrating things of all time.

But what would lag be like if it was part of our offline lives? Swedish broadband provider has conducted an experiment using the virtual reality headset Ocuclus Rift with hilarious results!

Music Lifts ID’s Spirits

This week, Nicholas Mann of Interdirect enjoyed an evening of enchanting music and warming hospitality courtesy of the Milton Keynes City Orchestra (MKCO).

The Lifted Spirit concert at The Venue, Walton High featured the talented Stacey Watton as guest conductor and the captivating Principal Cellist Bozidar Vukotic who joined the fantastic orchestra who played works by Dvorak, Faure, Tchaikovsky and Schubert to give a stunning solo performance.

On attending the evening, Nicolas commented; “It’s a while since I’ve been rendered speechless, but the orchestra gave such a moving performance that I was completely captured by the music. Interdirect has proudly supported MKCO for a number of years and it’s great to see occasions such as Lifted Spirit being attended by so many people, and resulting in such raving reviews, and I hope our strong relationship will continue.”

Established in 1975, MKCO plays an important role in the cultural life of Milton Keynes as a valuable arts resource for the local area, as well as engaging in the business community. Interdirect has supported the MKCO since 2007 in developing digital solutions for the organisation including an innovative website to help showcase the very best of the number one classical music resource in our region.

Good Morning Fresh Powder

There are a few snow boarders and ski bunnies here in the ID team, so when we saw this awesome app from Helly Hansen we were itching to get on the slopes even more.

First Tracks allows skiers and snowboards to set two alarms before they go to sleep; one early wake-up call and one at their usual time. The app will then check snow reports throughout the night to determine whether turf you out of bed for guaranteed powder. Users can set predetermined parameters for the location and depth of snow so they can be the first on the cable car to claim the fresh tacks.

Check out the video to see how it works and then try tell us you don't want to be in the Alps right now.

Google Zeitgeist | 2013

We're taking a moment to be nostalgic with this ad from Google reminding us what an integral role it plays in our lives showing a selection of things we searched for in 2013.

For the first time, Google split the searches into top 'trending' searches, those with the most intense period of interest, and the most searched items overall.

It might be no surprise to you that the top "What Is" search of the year was "What is Twerking" (thank you Miss Cyrus...) yet the top trending UK event was the Grand National, which beat Andy Murray's Wimbledon win.

See the full results here.


Apple's Misunderstood Ad

We love this Christmas ad from Apple which features the all too familiar sight of a teenage boy more interested in his phone than his family, as he surprises his loved ones with something a little bit special this Christmas.

With so many great Christmas ads around this year, we think this may be one of our favourites so far. Why not share your favourite ones with us on our Facebook page.