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Displaying author articles: Lauren Payne

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We've Got It Covered Competition!

 

To celebrate the launch of Interdirect’s new ‘WE'VE GOT IT COVERED’ campaign, we’re asking you to upload your photographs to show us how you’ve got it covered!

Whether you’re covered in paperwork in the run up to Christmas, covered in snow or covered in mud, we want to see your photos.

The best three photographs received will be in with a chance of winning a fantastic prize of either a paintballing experience for a group of six or a snow session for four, simply by uploading your photos to the Interdirect Facebook wall by 31st January 2012.

Our favourite three photos will be shortlisted and the winning photo will be the one with the most ‘likes’ from our Facebook fans!

This prize will make for a fun day out with family and friends or is perfect for a corporate day out for you and your colleagues in the New Year, all courtesy of Milton Keynes’ leading full service agency.

To get you started, check out the Interdirect ‘WE’VE GOT IT COVERED’ album to see examples.

Remember, it can be anything or anyone; it’s never been easier to win with Interdirect.

Yate Shopping Centre Gets a Digital Makeover



Yate Shopping Centre
in South Gloucestershire has been given a fresh new look thanks to an innovative website from Interdirect, helping to position the centre as the leading retail destination in the South West.

The new website provides a range of intuitive design functions to improve user navigation and an updated content management system (CMS) to give internal system administrators complete control over the website’s content.

Built using Interdirect’s bespoke CMS, SiteMachine, Yate now has the ability to manage its own image libraries, update event information regularly, and bring the latest store offers and promotions direct to shoppers. The website also features an interactive wayfinding system, a fully integrated centre map and allows users to see what’s happening in and around Yate in the ‘Things to Do’ section.

Andrew Lowrey, Centre Manager at Yate Says: “We are really pleased with the new design of the website, and it is a fantastic milestone in the centre’s revamp. Interdirect has been instrumental in driving the website’s intuitive functionality, which has significantly improved the user experience.”

The website is just one of the highlights of the centre’s revamp to promote the destination and offer a unique retail experience – visit www.yateshoppingcentre.co.uk for more information.

Interdirect Is On The Leading Edge - What's New?

With its commitment to stay on the leading edge of technology, and so many of its clients wanting the very latest in mobile and tablet applications, Interdirect is working on an innovative idea that enables the real world to collide with the virtual, bringing a little bit of magic to your ordinary logo, product packaging, poster etc. Free applications such as Blippar enable you to view interactive content by using your camera to hover over a static image, bringing your brand to life; and Interdirect is working with technologies that will enable it to embed these facilities within its clients' own applications.

Augmented Reality is emerging technology that will enable Interdirect to take its clients' ideas and turn them into a creative, fun and interactive experience. By holding up your phone or tablet (must have a camera) you will receive an instant response - whether a web link, video, audio, coupon or even a 3D product experience, game, or even a cookery book!

Nicholas Mann, founder and managing director of Interdirect says: “This new technology enables Interdirect to develop interactive experiences like no other, and is a natural successor to the QR code. I am very excited about the scope of augmented reality – the possibilities are endless!"