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Interdirect Wins SEO Account for St David's Shopping Centre

SEO for St David's Dewi Sant Cardiff

Interdirect is pleased to announce the win of a new Search Engine Optimisation (SEO) account with St David’s Dewi Sant, Cardiff.

Interdirect’s online marketing specialist, Hannah James, has been working on an SEO pilot for St David’s since September 2011. The success of this campaign has now secured a 12 month SEO contract to increase footfall at the shopping centre, boost visitor numbers to its website, and encourage sign up to the St David’s newsletter.

Having already seen some fantastic results for St David’s; including moving from Google search position eight to position two in three months; increasing Google rank from two out of ten to five out of ten; and achieving 33 percent more year-on-year visits to St David’s website, Interdirect aims to continue its SEO success for the shopping centre.

St David’s Dewi Sant adds to Interdirect’s growing list of SEO accounts, which also includes The Outdoor Shop, Cawleys, Group Leisure, Victoria Shopping Centre, Geoffrey Leaver and Finance for the Future.

Hywel Butcher, marketing manager at St David’s Dewi Sant commended the great SEO results that Interdirect has achieved so far for the shopping centre: “We have seen a huge increase in the number of visitors to the St David’s website since Interdirect has been managing our Search Engine Optimisation. With the support of Interdirect’s online marketing team we now have a better understanding of SEO and why it is vitally important to keep on top of it.”

For more information about Interdirect’s online marketing services email info@interdirect.co.uk or telephone 0845 121 5566

Watch Out Google...

Time Spent on FacebookOvertakes Google

If Google isn't already worried about Facebook, then they should be!

According to the latest data from comScore, time spent on Facebook was greater than time spent on Google sites in the U.S. in August for the first time ever. In the meantime, Yahoo continues its downward slide. Can Yahoo be saved during this worrying time?

Yahoo! Organic Results Switch To Bing

yahoo joins bing organic listings

Shashi Seth, Senior Vice President of Yahoo! Search Products announced today on their Blog that Bing now officially powers Yahoo's organic search results in USA and Canada, saying "Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform in the US and Canada, with the UK to come."

Yahoo will still power their own search advertising (PPC) platform until later in the year when Microsoft Adcentre is integrated. This integration is expected to be completed in October, just before the Christmas period, so start planning your paid search Chrstmas  campaigns to run on Adcentre, and bear in mind that there is likely to be new cost-per-click pricing to contend with.

Some of the new account management changes you will see are:

  • Negative keyword expansion beyond 1026 characters
  • Negative keywords at ad group or campaign level
  • Web import options of any format - Google, Yahoo, or MSN
  • Significant upgrades to the adCenter Desktop tool
  • Search network controls - can choose just owned & operated properties, or search partners
  • Reporting upgrades, including removal of the 92-day time limit
  • Enhanced conversion tracking options, including revenue tracking
  • Campaign performance dashboards

See the full article here