Top Ten Twitter Tips
There are around 3.2 million active users on Twitter in the UK alone, reaching 6.3 percent of the total online population. And with the average time of just 11 minutes spent on the site per session* it is no surprise that so many people are choosing to market their business in this way.
However, with millions jumping on the ‘join Twitter’ bandwagon, just having a presence on Twitter isn’t enough to differentiate your company from all the others. The success of a Twitter account relies on how it is managed and more importantly the added value a company can give its followers to ensure retention.
Here are just some of the tips I recommend in a recent article on Fourth Source, a Digital Media website, when implementing a Twitter campaign for your business...
1. Once you have created your Twitter account, add TweetDeck or a similar service to your desktop, this will enable you to easily keep an eye on your Twitter activity.
2. Immediately begin using the search facility to monitor tweets relating to your brand name, or associated names, your competitors and other words relating to your industry/ product/ service.
3. Add a relevant picture – followers like to put a face/ logo to a name.
4. Spend time finding and following relevant people/ businesses and interacting with followers.
5. Re-tweet relevant activity and share links to articles/ press releases of interest within your industry, this will help to build a community.
For more tips to help you build your brand and business please see my full article here.

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