Toyota may have just unveiled a concept capable of occupying your kids on that long car journey – well for five minutes anyway!

This month Interdirect went live with the website and touch screen re-skin for top regional shopping centre, thecentre:mk, bringing its digital assets in line with the centre’s new creative campaign – ‘Where shopping is bliss’.

The new campaign draws on the joy of shopping and puts the centre’s shopper reward programme, Bliss - a system also developed by Interdirect – at the heart of its creative strategy. The new campaign also helps to create a dialogue with customers, by inviting them to feedback about what bliss means to them, and ensuring that shopper loyalty underpins all of thecentre:mk’s activities.

www.thecentremk.com

The sky’s the limit for Interdirect this month with the installation of its bespoke touch-screen and way-finding system at Gatwick Airport.

Gatwick has thousands of people go through its Arrivals every day and each passenger can need anything from a final shot of caffeine before the journey home, to a taxi or train to their next destination.
 
With competitors such as Heathrow investing heavily in its facilities, Gatwick wanted to set new standards in airport way-finding. Consequently knowing the quality of Interdirect’s work they commissioned the company, together with hardware partner 10 Squared, to create a prototype to help passengers in the arrivals area find all the information they require, quickly and easily, at the touch of a screen.

Cannes has always been one of the most glamorous hotspots on the Riviera – home of celebrity, style and sublime shopping, it’s the perfect setting for MAPIC - the leading commercial real estate orientated trade show. MAPIC enables retailers, investors, retail estate professionals and local authorities to discover what the market has to offer and create and also develop the connections which are essential to the business of retail real estate.

Interdirect was invited to attend as partners of AIR Design – the way-finding specialist which Interdirect has worked alongside for both St David’s Cardiff – the hugely successful re-developed shopping centre in Cardiff, and Corvin - a newly opened shopping centre located in the outskirts of Budapest.

The Exhibition was a great success and Interdirect made many valuable connections with important contacts  throughout the retail sector, based not just in the UK and Europe, but across the globe.

This film is from tat, the Swedish company who develop the gesture powered 3D home screens' for Android, which are set to hit phones on the high street later this year.

The beauty of the film is that rather than making the future feel like a far-fetched fantasy, they show that this level of technology is in fact almost within our grasp.

It’s also interesting that the future in this film is an Android, not an Apple based one.

www.youtube.com

Ubiquity is something we often associate with skin – whatever sex or race you are, and even species for that matter, every creature has it.

It seems the perfect term then for the latest innovation from Portuguese based interactive hardware company Displax.

Skin is a fine flexible film which can turn any non-metal surface into an interactive touch-screen, even if they are transparent or curved.

This completely transparent “skin” uses multi-touch technology that can detect up to 16 fingers at once as well as air movement.

The hardware is unique and operates via a grid of nanowires embedded in Skin’s polymer film. According to Displax “a small electrical disturbance is detected allowing the micro-processor controller to pinpoint the movement or direction of the air flow,” every time a user makes contact with the surface, using either their breath or their finger tips.

This obviously has enormous possibilities. Now practically every surface holds the potential for multi-touch interaction. Now not just every creature but every surface will have a skin.