This film is from tat, the Swedish company who develop the gesture powered 3D home screens' for Android, which are set to hit phones on the high street later this year.
The beauty of the film is that rather than making the future feel like a far-fetched fantasy, they show that this level of technology is in fact almost within our grasp.
It’s also interesting that the future in this film is an Android, not an Apple based one.
Ubiquity is something we often associate with skin – whatever sex or race you are, and even species for that matter, every creature has it.
It seems the perfect term then for the latest innovation from Portuguese based interactive hardware company Displax.
Skin is a fine flexible film which can turn any non-metal surface into an interactive touch-screen, even if they are transparent or curved.
This completely transparent “skin” uses multi-touch technology that can detect up to 16 fingers at once as well as air movement.
The hardware is unique and operates via a grid of nanowires embedded in Skin’s polymer film. According to Displax “a small electrical disturbance is detected allowing the micro-processor controller to pinpoint the movement or direction of the air flow,” every time a user makes contact with the surface, using either their breath or their finger tips.
This obviously has enormous possibilities. Now practically every surface holds the potential for multi-touch interaction. Now not just every creature but every surface will have a skin.
These 3D particle effects created using softimage’s ICE platform are truly mind blowing, it just makes you think of what the next generation of gaming will look like...
Burger King’s latest rather high-end restaurant in Tokyo has really taken the personalised dining experience that one step further by incorporating ipod and smartphone dock's into its dining booth’s.
However, in order to protect diners from the music taste of others, the fast food giant has installed a lamp above each booth which deflects all sound waves streaming from beyond the yellow and beige clad benches.
So you get to have your very own prodigy dinner soundtrack without offending the ears of your Abba loving neighbour!
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The Interdirect team had a great time yesterday at Marketing Week Live! which was once again a brilliantly organised show, perhaps with the exception of the slightly cringe worthy TV channel they created and aired around the building, which resembled something usually termed as afternoon telly!
The separate but integrated layout (the Data Marketing, Insight, In Store and Online Marketing Shows) worked brilliantly and conveyed the need for a holistic perception of Marketing, and an understanding that even with the advent of social media both data and insight still have a vital part to play in the marketing mix.
We attended some great seminars as well, including a surprise talk from LinkedIn Europe’s Managing Director, Kevin Eyres and Phillips Global Online Director, Hans Notenboom on powering the professional B2B conversation in this potent form of social media.
Other great talks included the BBC’s Head of Multi Platform Planning, Holly Goodier, on using insight to shape creative strategy and O2’s Customer Director, Tim Sefton, on the mobile company’s challenger mentality and stretching the brand.
This is old news, been around since 2008 but it's worth revisiting.
The immensely clever people at R/GA created an integrated digital campaign for the NIKEiD project. It allows people to customise their footwear online or at specific Niketown stores and even schedule an appointment in-store with a design consultant to help create their ultimate trainers.
As they say:
"The NIKEiD Studios, with help from R/GA, are showing how digitally enabled engagements can enrich the retail experience."
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