Powerful New Campaign for Amnesty International
A powerful, painful and yet beautiful campaign for Amnesty International, directed by Pleix for TBWA Paris.
Displaying category: TV
Let's Colour - Great New Advert from Dulux
After Fallon’s colour advertising campaigns for Sony Bravia, every other execution which uses this evocative medium can seem like just a poor imitation, but this new ad from Dulux has a bit more originality about it.
It also shares another element with the Sony campaigns which is often forgotten by the other imitators, which is a great back story for a comprehensive PR campaign.
Although the "Bouncy Balls" where mesmerising in themselves, the ability to re-watch the advert and continue to find magic in the movement down the hill came from the national debate on whether the event really happened; on whether something as magical as this could occur in real life, on a real San Franciscan street...
It's great to see that another brand has realised that magic is made by more than just a moving image.
For more information on how the advert was done click here.
New Bike Awareness Campaign
It's been out for a while now but every time I see it I think it's brilliant.
These guys have proven that you don’t need to say what will happen to Dave when you hit him, if you care about him before he even drives past.
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