As a full service agency Interdirect knows the strength of multi-channel marketing to deliver significant ROI and brand exposure. Our ability to provide expert digital, PR and marketing services under one roof, ensures we have every tool possible to create the strategy and services required by our clients for a truly innovative multi-channel campaign.

2011’s report published by the IPA found that multi-channel campaigns are more effective than single channels to increase return on investment and this last year saw some truly innovative examples from the world’s biggest brands. 

One of the most impressive had to be Bing’s “Decode Jay-Z”. This campaign seamlessly integrated web, mobile, social media, outdoor, print and PR to create an epic location based campaign and game which captivated the imagination of a new young audience and proved that inspiration and engagement can really deliver results.

“Decode Jay-Z” gained 1m Facebook fans, an average player engagement of 11 minutes per visit and an 11.7% increase in visits to the search engine.

Click here to take a look at some other multi-channel campaign highlights from 2011.

Win MK Dons tickets-‘like’ Interdirect’s new Facebook page to enter!

Love the beautiful game?  Know a football fanatic? Or just fancy a fun day out with friends?

To celebrate the launch of Interdirect’s new Facebook page, we’re giving the first 300 visitors that ‘like’ us the chance to win four club platinum tickets to the MK Dons.

Interdirect recently went live with its new Facebook page, which will keep you up-to-date with everything going on at the frontline and behind the scenes of Interdirect. We’re sharing the latest links, news and photos, giving you an insight into what Milton Keynes’ leading full service media agency is currently working on, our recent successes and any new developments.

Visit www.facebook.com/Interdirect, and click ‘like’ at the top of Interdirect’s page to be in with the chance of winning a three course meal with wine and football, for four people, at the Stadium:MK.

Recommend our Facebook page to a friend and they will also stand a chance of winning this fantastic prize, simply by clicking on ‘like’.

Interdirect loves this image of the world created through Facebook friendship links. There are no borders, coastlines or country definitions and yet it is incredibly similar to a conventionally drawn world map - apart from the significant absence of the not-so-social-media friendly China and Russia!

Paul Butler, who developed the map, was interested by the locality of friendship and wanted to create a visualisation of the cities in the world which had friendship between them.

He began by taking a sample of roughly 10 million pairs of friends from the data warehouse Apache Hive and combining it with each user’s current city and summed the number of friends between each, eventually giving each line between cities a weight to reflect this. Finally he merged the data with the longitude and latitude coordinates with the city and wrapped some of the lines around the “world”, resulting in this truly mesmerising image.

Read the full explanation here.