Interdirect is pleased to announce the win of a new Search Engine Optimisation (SEO) account with St David’s Dewi Sant, Cardiff.

Interdirect’s online marketing specialist, Hannah James, has been working on an SEO pilot for St David’s since September 2011. The success of this campaign has now secured a 12 month SEO contract to increase footfall at the shopping centre, boost visitor numbers to its website, and encourage sign up to the St David’s newsletter.

Having already seen some fantastic results for St David’s; including moving from Google search position eight to position two in three months; increasing Google rank from two out of ten to five out of ten; and achieving 33 percent more year-on-year visits to St David’s website, Interdirect aims to continue its SEO success for the shopping centre.

St David’s Dewi Sant adds to Interdirect’s growing list of SEO accounts, which also includes The Outdoor Shop, Cawleys, Group Leisure, Victoria Shopping Centre, Geoffrey Leaver and Finance for the Future.

Hywel Butcher, marketing manager at St David’s Dewi Sant commended the great SEO results that Interdirect has achieved so far for the shopping centre: “We have seen a huge increase in the number of visitors to the St David’s website since Interdirect has been managing our Search Engine Optimisation. With the support of Interdirect’s online marketing team we now have a better understanding of SEO and why it is vitally important to keep on top of it.”

For more information about Interdirect’s online marketing services email info@interdirect.co.uk or telephone 0845 121 5566

The Finance for the Future Awards 2012, a joint venture between NatWest, ICAEW and The Prince’s Accounting for Sustainability, have been announced, to celebrate and reward business sustainability. As part of the launch Interdirect has designed and developed an interactive website for the awards.

The Finance for the Future Awards 2012, a joint venture between NatWest, ICAEW and The Prince’s Accounting for Sustainability, have been announced, to celebrate and reward business sustainability. As part of the launch Interdirect has designed and developed an interactive website for the awards.

The Finance for the Future Awards will reward those organisations that have changed their corporate behaviour to embed business sustainability at the heart of their organisations, supported by the finance function.

The website has been designed and developed in version 5 of Interdirect’s bespoke content management system (CMS), SiteMachine, and was built with Search Engine Optimisation (SEO) in mind. Interdirect’s online marketing specialist will provide SEO and Pay Per Click (PPC) services on the new website, to ensure that it is at the top of key word searches and has the highest possible online presence.

Businesses can find information on the categories and criteria for awards, details on the judging process, and an online entry form on the new website. There is also a countdown clock to entry deadline on the homepage, as well as a ‘Business Leader or Eco Warrior’ video starring, among others, Theo Paphitis, Deborah Meaden and Sir Richard Branson.

Visit the new website at www.financeforthefuture.co.uk.

Shashi Seth, Senior Vice President of Yahoo! Search Products announced today on their Blog that Bing now officially powers Yahoo's organic search results in USA and Canada, saying "Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform in the US and Canada, with the UK to come."

Yahoo will still power their own search advertising (PPC) platform until later in the year when Microsoft Adcentre is integrated. This integration is expected to be completed in October, just before the Christmas period, so start planning your paid search Chrstmas  campaigns to run on Adcentre, and bear in mind that there is likely to be new cost-per-click pricing to contend with.

Some of the new account management changes you will see are:

• Negative keyword expansion beyond 1026 characters
• Negative keywords at ad group or campaign level
• Web import options of any format - Google, Yahoo, or MSN
• Significant upgrades to the adCenter Desktop tool
• Search network controls - can choose just owned & operated properties, or search partners
• Reporting upgrades, including removal of the 92-day time limit
• Enhanced conversion tracking options, including revenue tracking
• Campaign performance dashboards

See the full article here

Social media sites are having a powerful effect on our lives. It’s important for marketers to understand how people use social networks, and Ethan Bloch of Flowtown has created a great infographic that shows how women leverage the social Web, which sites they use, and how much/why they participate.

Women are online and interacting on social sites just as much if not, more than their male counterparts. More than half of all American women participate in social media at least once a week, and younger women use it the most.

SEO and domain film from Converse by Anomaly.

Simple and clever.

I like it a lot.

SEO can be boiled down to three core elements, or functions, in the current era of Google: crawling time (discovery), indexation time (which also includes filtering), and ranking time (algorithmic).

Distilling SEO to these core factors allows SEOs to construct a framework for their work around the activities the engines are conducting, without having to understand the underlying specifics of these activities.

This thesis is based on the following assumptions:

• Googlebot (or any search engine spider) crawls the Web to process information. Until Google is able to capture the Web through osmosis, this discovery phase will always be essential.
• Google, based on data generated during crawl time discovery, sorts and analyzes URLs in real time to make indexation decisions.
• Based on both of the above activities, a ranking prioritization is generated in real time and constantly fine-tuned.

Search engines crawl, index, and rank web pages. SEOs should base their tactics on these primary activities. The conclusions for SEOs working at any level boils down to these essential facts:

• It's all about the crawl
• It's all about the index
• It's all about the SERP

Find more interesting facts in this article.