As a full service agency Interdirect knows the strength of multi-channel marketing to deliver significant ROI and brand exposure. Our ability to provide expert digital, PR and marketing services under one roof, ensures we have every tool possible to create the strategy and services required by our clients for a truly innovative multi-channel campaign.

2011’s report published by the IPA found that multi-channel campaigns are more effective than single channels to increase return on investment and this last year saw some truly innovative examples from the world’s biggest brands. 

One of the most impressive had to be Bing’s “Decode Jay-Z”. This campaign seamlessly integrated web, mobile, social media, outdoor, print and PR to create an epic location based campaign and game which captivated the imagination of a new young audience and proved that inspiration and engagement can really deliver results.

“Decode Jay-Z” gained 1m Facebook fans, an average player engagement of 11 minutes per visit and an 11.7% increase in visits to the search engine.

Click here to take a look at some other multi-channel campaign highlights from 2011.

Interdirect is pleased to announce the win of a new PR account with Corporate Training Partnerships (CTP).

The new account will see Interdirect’s PR team provide media support that will be specifically tailored to meet CTP’s needs; from generating press coverage and building media relations to meet and greets, interviews and events.

CTP provides training and development solutions for the financial industry, and its vision is to be recognised as the UK leader in the financial services sector for supporting and delivering organisational change. Interdirect’s passionate team of PR experts will work alongside CTP to promote its recognised training and consultancy services and help it work towards this vision.

Interdirect PR strategically helps the media, your peers and ultimately your customers hear about what your business has to offer.  A direct, yet flexible approach guarantees that our clients continue to be satisfied with Interdirect’s bespoke public relations service.

CTP adds to Interdirect’s growing list of PR accounts, which also includes non-profit accredited certification body, British Approvals Service for Cables (BASEC), combined luxury health spa and medical centre, Champneys Medical, and niche software provider, Worksmart.

Contact ID: PR and find out what we can do for your business. Email PR@interdirect.co.uk or telephone 0845 121 5566.

Over the past decade, there is no denying that the presence of social media has become an increasingly influential source for journalists. With the need for PR to be more efficient, effective and exciting, communication platforms like Twitter and Facebook are the most accessible and interactive supply of the latest news and information. But encouragingly, PR firms are still the first port of call for journalists when it comes to sourcing newsworthy stories.

A Digital Journalism Study by the Oriella PR Network quizzed 500 journalists and found that 62% of respondents use PR agencies as their number one resource for news or feature stories.

Without PR agencies, many journalists couldn’t get past first base when putting together a story to a tight deadline, as well as qualifying their sources. This survey shows that credibility is still one of the most important factors in getting your news release to press.

Interdirect’s PR team understand the art of journalism, how to spot a good story, who to target and what to say. We work with journalists, we don’t harass them or simply sit with our fingers crossed hoping they will use our news release, once a journalist has worked with us they keep coming back for more.

Contact ID: PR and find out what we can do for your business. Email PR@interdirect.co.uk or telephone 0845 121 5566.

Inspired by BBC Radio One’s ‘Scottish is’ song for this year’s T in the Park, Interdirect’s PR team has decided to put together its very own version to let you know what PR is, and what it means to your business.

id:pr is... understanding the art of journalism, how to spot a good story, who to target and what to say,

It’s about working with journalists, not harassing them.

id:pr is... working hard to showcase the positives, and even harder to correct the negatives.

It’s press coverage generation, editorial writing, opinion pieces, media research, speaking opportunities, and social media management.

id:pr is... knowing our client’s products and services better than they know them themselves,
It’s about listening to, and understanding that our clients want bang for their buck.

id:pr is... strategically helping the media, our client’s peers, and ultimately their customers to hear what their business has to offer

It’s media relations, event PR, in-house guidance and consultancy.

id:pr is... getting our client’s published in local, regional and national newspapers, magazines, trade press, and online,

Its working with our marketing and digital media teams to offer our clients a fully integrated service.

id:pr is...

We want to know what ‘PR is’ to you - click here and leave your comments on the ID blog now.

Over the last few years social media has become increasingly important in developing and maintaining good public relations. Gone are the days of printing, stuffing and posting out news releases to editors. With the news available 24/7, PR needs to be instantaneous, more dynamic and more proactive than ever before.

Digital PR goes hand in hand with marketing, delivering news and information through social media. And it’s only going to get bigger! What started with Myspace and Bebo is now dominated by Facebook, Twitter and Linked In. Integrating PR in this way requires those that use it to understand and recognise that it is about more than jumping on the social media bandwagon, it’s about strategically looking at the overall corporate strategy, examining each and every target audience, and identifying how best to get the message across and where to do it, considering and planning all PR around these points.

In this social media revolution, many journalists are using the likes of Twitter to source stories, challenging PR managers to make their articles interesting and relevant in less than 140 characters.

It’s not just a fad - tomorrow communications experts across the globe mark social media day. A day dedicated to celebrating the changes in media that have empowered us to stay connected to information in real time, proving this is serious business and not just for fun!

At Interdirect, we know our tweets and tags from our pokes and pings, and we have the skills to get you noticed in a saturated cyber-world. We’ll manage content, keep you up to date on blogs, increase your fans and followers, and keep you ahead of your competitors, giving you a full online presence. 

With 16 years in the new media business, and multiple awards for digital design and development pride of place in the board room, ID’s presence in the industry stands proud as one of the leading digital agencies in the UK. However, not a company to stand still, in 2009 Interdirect expanded its client services portfolio, adding public relations and marketing to the mix, establishing itself as an innovative full service agency.

Two years on, the PR and marketing team has grown rapidly and now works with several exciting clients, including a large government supported standards organisation, a software company aimed at the financial services and human resources sector, and one of the leading health resorts in the UK.

Whether you need to be shouting from a pedestal or whispering in the wings, the ID PR and marketing team will strategically help the media, your peers and ultimately your customers  hear about what your business has to offer.

Meet the team

Debbie Lamb - PR director

Debbie relishes a challenge. Give her a dish cloth and she’ll make it sound interesting.

Click here to find out more about Debbie.

Lynsey Geddes - Marketing account director

Lynsey has the experience to know what can be done, what actually works and what would be the best approach for you.

Click here to find out more about Lynsey.

Anne Compton - PR account manager

Anne is calm under pressure. She’ll keep a clear head no matter what’s thrown her way and will make sure your deadlines are met and not missed.

Click here to find out more about Anne.