by : Lottie Quinn
13:47 26 April 2010
Interdirect has gone live with a number of online magazines recently for clients such as Champneys and Visit Bucks.
Online magazines are a very effective and attractive marketing tool that can be used either on their own, or as part of a comprehensive online marketing campaign. Part of their appeal is that they "feel" like real magazines, yet unlike traditional paper-based magazines, not only is it possible to show pictures and words, but it is also possible to embed videos, forms and even interactive games.
Related categories: marketing , id:launches , email marketing , champneys , online magazine
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