Displaying category: On-air
The Updated Logo for Channel 4
Channel 4 Branding 2010 from ruddstudio on Vimeo.
Rudd Studio, the original studio behind the hugely successful re-branding of the Channel 4 splintered logo (which utilised everything from the coast to high rise flats to communicate the brand) has updated the logo in a series of new on-air graphics packages.
The now instantly recognisable multi barred Channel 4 logo launched the channel on 2 November 1982, and carefully communicated the remit of the channel to provide alternative and multi-faceted programming to the UK public.
This remit still informs the logo today.
Rudd Studio’s latest offering aims to be more “oblique” and “cubist” in feel than previous executions but at its core it still seeks to convey the channels’ commitment to alternative programming. Matt Rudd worked with animation director Oscar Gonzlaez to develop a way of viewing the logo from two angles at once something which he said seemed appropriate for the channel - to see things in an unusual way.
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