Interdirect has an impressive 3 page spread in this month’s issue of Web Designer Magazine! Managing Director Nicholas Mann explains the magic of Interdirect’s success and discusses the shifting sands of the web and the business opportunities which surround it. We’re all off to the newsagents now to buy Issue 163!
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In this next article in the series Nicholas Mann looks a little closer at Google’s ambition, and considers what trouble it might bring.
Eric Schmidt, Google’s’ CEO, has described the internet as “a tool of ubiquity and not scarcity”; and few would argue about how ubiquitous Google has become in its fields of endeavour!
However, when Eric speaks of ubiquity, he’s not in fact referring to Google; rather he’s talking about his theory of supply and demand of goods and services on the Internet. Schmidt’s doctrine is that unlike traditional business models where similar businesses compete for a finite number of customers and hence revenue (scarcity), the Internet, by comparison, has a (virtually) unlimited supply of both customers and revenue (ubiquity).
Google is an indisputable giant right now and their ever growing portfolio of services mean that their influence over you, your business and your life could take a multitude of forms. In a series of articles which I’m writing I explore what these forms and their effects might be.
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In a world that is filling with touch sensitive mobile phones and MP3 players, public awareness of and interaction with touch screen technologies has increased dramatically. A natural consequence of this exposure is of course greater familiarity, which helps to reduce the inhibitions of some, but not all, potential users.
Of all the senses, touch is the most intimate, which is why humans are drawn to touching things in order to help make judgements about them. So it is important when designing touch screens systems that users leave feeling positive and rewarded by their experience.
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