With its commitment to stay on the leading edge of technology, and so many of its clients wanting the very latest in mobile and tablet applications, Interdirect is working on an innovative idea that enables the real world to collide with the virtual, bringing a little bit of magic to your ordinary logo, product packaging, poster etc. Free applications such as Blippar enable you to view interactive content by using your camera to hover over a static image, bringing your brand to life; and Interdirect is working with technologies that will enable it to embed these facilities within its clients' own applications.

Augmented Reality is emerging technology that will enable Interdirect to take its clients' ideas and turn them into a creative, fun and interactive experience. By holding up your phone or tablet (must have a camera) you will receive an instant response - whether a web link, video, audio, coupon or even a 3D product experience, game, or even a cookery book!

Nicholas Mann, founder and managing director of Interdirect says: “This new technology enables Interdirect to develop interactive experiences like no other, and is a natural successor to the QR code. I am very excited about the scope of augmented reality – the possibilities are endless!"

Interdirect has a love for all smartphones - and who wouldn't after you  played this life size Angry Birds!

Interdirect is pleased to announce it has won the opportunity to develop a new mobile phone application across multiple platforms for Northampton University’s Business School. 

The application is going to be an interactive promotional tool used to encourage students to enrol at the university. Its ability to run across multiple platforms will ensure the app can be downloaded by as many potential students as possible.

Northampton Business School offers a flexible approach to learning, with both part-time and full time degree courses available, to students. The School, which is part of Northampton University has 100 staff, many with high level industry experience, excellent facilities and strong links within the commercial sector, and as such has a good reputation.

Interdirect has already developed mobile phone application for the iPhone for top UK regional shopping centre, thecentre:mk and is eager to add a multi-platform application to its growing mobile portfolio.   

Interdirect loves this concept for the Keep a Child Alive Campaign, where your T-shirt becomes a washable Point of Sale.

The "Buy Life" concept is a very clever campaign for Keep a Child Alive. It enables you to buy a t-shirt for $35 which is aimed at raising funds and awareness for the plight of Aids and HIV sufferers in Africa and India.

As with any retail process the ease with which the customer can give their money and so the ease with which it can be received is a major obstacle, and websites like Just Giving have proven how e-commerce can massively increase donation levels for charities.

This project takes it one step further with these T-shirts which enable you, once the app is downloaded, to scan the barcode and donate directly to the campaign.

So as you are at work, in the bar or even just walking down the street friends and family, and even philanthropic strangers can scan your t-shirt and donate to this great cause.

Buy you T-shirt here

Interdirect is excited to announce the recent launch of a new iPhone application for regional shopping destination thecentre:mk.

The iPhone App, available now at the App store, enables shoppers to discover over 240 stores at the shopping centre including some of the greatest high street names.

You can search the latest offers or find your way around thecentre:mk’s one mile of stores, restaurants and cafes, you can even use it to check where you parked your car!

Download it here

Tesco has launched a new iPhone app that lets you do your food shopping on your phone!

You can search for items, add them to your basket and arrange for them to be delivered. Plus you can change an order you previously created online.So can't be bothered with the crowds this weekend? - spend a bit of time in bed and do the whole shop from home. You need to register at Tesco first.

Ocado have a simialr app that let's you buy waitrose goods. Plus Waitrose has it's own app that lets you create recipes. tesco also to a nifty Wine Finder app that lets you take a photo of the wine label to find your favourite wines.