As a full service agency Interdirect knows the strength of multi-channel marketing to deliver significant ROI and brand exposure. Our ability to provide expert digital, PR and marketing services under one roof, ensures we have every tool possible to create the strategy and services required by our clients for a truly innovative multi-channel campaign.

2011’s report published by the IPA found that multi-channel campaigns are more effective than single channels to increase return on investment and this last year saw some truly innovative examples from the world’s biggest brands. 

One of the most impressive had to be Bing’s “Decode Jay-Z”. This campaign seamlessly integrated web, mobile, social media, outdoor, print and PR to create an epic location based campaign and game which captivated the imagination of a new young audience and proved that inspiration and engagement can really deliver results.

“Decode Jay-Z” gained 1m Facebook fans, an average player engagement of 11 minutes per visit and an 11.7% increase in visits to the search engine.

Click here to take a look at some other multi-channel campaign highlights from 2011.

Interdirect reveals the branding for exciting venture MKFM, which will see the return of local radio to MK.

The Beat of MK – MKFM will launch on 2nd July 2011 with a month long trial broadcast on FM as part of a campaign for a permanent FM licence.

The radio station will be local in every sense, with all programmes broadcast from studios at the Xscape and a full service of local news, traffic and travel, and sports results.

Interdirect, prides itself on being an exciting, vibrant and innovative full service agency, and has always believed in supporting other ventures that share these qualities. MKFM is one of these ventures; a great idea and a vital innovation for Milton Keynes’ local and business community, which will be an asset to the region and is something Interdirect is very proud to support.

So don’t forget to tune in on Saturday 2nd July by listening online at www.mkfm.com

With 16 years in the new media business, and multiple awards for digital design and development pride of place in the board room, ID’s presence in the industry stands proud as one of the leading digital agencies in the UK. However, not a company to stand still, in 2009 Interdirect expanded its client services portfolio, adding public relations and marketing to the mix, establishing itself as an innovative full service agency.

Two years on, the PR and marketing team has grown rapidly and now works with several exciting clients, including a large government supported standards organisation, a software company aimed at the financial services and human resources sector, and one of the leading health resorts in the UK.

Whether you need to be shouting from a pedestal or whispering in the wings, the ID PR and marketing team will strategically help the media, your peers and ultimately your customers  hear about what your business has to offer.

Meet the team

Debbie Lamb - PR director

Debbie relishes a challenge. Give her a dish cloth and she’ll make it sound interesting.

Click here to find out more about Debbie.

Lynsey Geddes - Marketing account director

Lynsey has the experience to know what can be done, what actually works and what would be the best approach for you.

Click here to find out more about Lynsey.

Anne Compton - PR account manager

Anne is calm under pressure. She’ll keep a clear head no matter what’s thrown her way and will make sure your deadlines are met and not missed.

Click here to find out more about Anne.

Lynsey wants your marketing strategy to work. For your customers to be intrigued by an ad, to spot your name on the underground on the way to work, to read more in a creative DM on their desk, to pick up your brochure at an exhibition, to give you a call that week. Two decades working in advertising and design agencies for blue chip clients through to one man bands, Lynsey has the experience to know what can be done, what actually works and what would be the best approach for you. She’s a straight talking strategist, and can bring what seems like a mountain of marketing jargon and random ideas together into a plan that everyone can understand.

Contact ID: Marketing today and find out what we can do for you and your company. Email Lynsey.Geddes@interdirect.co.uk or telephone 0845 121 5566.

Social media sites are having a powerful effect on our lives. It’s important for marketers to understand how people use social networks, and Ethan Bloch of Flowtown has created a great infographic that shows how women leverage the social Web, which sites they use, and how much/why they participate.

Women are online and interacting on social sites just as much if not, more than their male counterparts. More than half of all American women participate in social media at least once a week, and younger women use it the most.

These guys won the "PROFESSIONAL SERVICES" Webby.
Interesting concept for an agencies site, you navigate between different videos on YouTube, the interactive network of videos acts as the website content.

You pretty much use the site as you would normally, the click on the buttons to navigate, or slide the scrubber bar to the indiocated points in the playback.  

Check it out here http://www.youtube.com/watch?v=Elo7WeIydh8