Interdirect reveals the branding for exciting venture MKFM, which will see the return of local radio to MK.

The Beat of MK – MKFM will launch on 2nd July 2011 with a month long trial broadcast on FM as part of a campaign for a permanent FM licence.

The radio station will be local in every sense, with all programmes broadcast from studios at the Xscape and a full service of local news, traffic and travel, and sports results.

Interdirect, prides itself on being an exciting, vibrant and innovative full service agency, and has always believed in supporting other ventures that share these qualities. MKFM is one of these ventures; a great idea and a vital innovation for Milton Keynes’ local and business community, which will be an asset to the region and is something Interdirect is very proud to support.

So don’t forget to tune in on Saturday 2nd July by listening online at www.mkfm.com

Channel 4 Branding 2010 from ruddstudio on Vimeo.

Rudd Studio, the original studio behind the hugely successful re-branding of the Channel 4 splintered logo (which utilised everything from the coast to high rise flats to communicate the brand) has updated the logo in a series of new on-air graphics packages.

The now instantly recognisable multi barred Channel 4 logo launched the channel on 2 November 1982, and carefully communicated the remit of the channel to provide alternative and multi-faceted programming to the UK public.

This remit still informs the logo today.

Rudd Studio’s latest offering aims to be more “oblique” and “cubist” in feel than previous executions but at its core it still seeks to convey the channels’ commitment to alternative programming. Matt Rudd worked with animation director Oscar Gonzlaez to develop a way of viewing the logo from two angles at once something which he said  seemed appropriate for the channel -  to see things in an unusual way.

Logorama from Marc Altshuler - Human Music on Vimeo.

The title explains it all really.

Definitely worth watching on your lunch break whilst you sip your Starbucks and nibble on your Pret Sandwich.