These guys won the "PROFESSIONAL SERVICES" Webby.
Interesting concept for an agencies site, you navigate between different videos on YouTube, the interactive network of videos acts as the website content.
You pretty much use the site as you would normally, the click on the buttons to navigate, or slide the scrubber bar to the indiocated points in the playback.
Check it out here http://www.youtube.com/watch?v=Elo7WeIydh8
This is old news, been around since 2008 but it's worth revisiting.
The immensely clever people at R/GA created an integrated digital campaign for the NIKEiD project. It allows people to customise their footwear online or at specific Niketown stores and even schedule an appointment in-store with a design consultant to help create their ultimate trainers.
As they say:
"The NIKEiD Studios, with help from R/GA, are showing how digitally enabled engagements can enrich the retail experience."
So how would you define your company?
Arguably the tagline and the logo should do the work for you and you should be able to answer instantly (for example if you work for Nike, “Just Do It and the Swoosh” is a pretty succinct answer). However, more often than not the response is just a list of services which stumble off the tongue as you struggle to find the core of your company.
People rarely ask this question though, so the problem is hidden, and it’s often not until you see the company’s website that this brand confusion is really seen.
The website is a complex visualisation of the company, communicated through not just design, but content, usability and navigation. So if the core identity of the company is unidentifiable, the users’ experience of the website tends to be a confusing one too.
The Saatchi Gallery’s website for example, despite its attempt to be avant-garde, fails to communicate the vision and exhilaration which the viewers in the galleries, whether through love or hatred, feel. In addition the navigation leaves you feeling frustrated as you trail through the dense content, leaving the user feeling claustrophobic - a feeling quite unlike that experienced in the white space of the gallery, where the viewer feels free to observe.
In contrast there is this website from full service marketing agency, Grip Limited, based in Ontario, Canada. Grip has managed to create a superb website that’s both well conceived and well executed. It communicates the core of the company and its holistic view of marketing and the world at large, with panache and even manages to make the navigation a tirelessly enjoyable experience, something which most ambitious websites fail to do.
Every user journey is a journey through the brand and whereas with The Saatchi Gallery you get lost and confused, with Grip you get taken through right to the core of the company.
This success is testament to a comprehensive Marketing Strategy. In the eager pursuit of digital, many companies seem to forget that a website can move from the standard to the sublime once it emerges from a honed brand identity. It can, like Grip, operate as more than just an online presence and become an online interactive experience with the brand.
Interdirect is delighted to announce the launch of a new website for Amazing MK; the recently released brand for Milton Keynes that will be used to promote the city across Britain.
Amazing MK is an initiative developed by Destination Milton Keynes, Milton Keynes Council and Milton Keynes Partnership which aims to encourage and facilitate the promotion of the city through the local business community and in so doing help amplify the work which these organisations have already undertaken. The hope is that if all who live and work in Milton Keynes begin to promote this great, vibrant city, the campaign will be able to stretch across the length and breadth of the country.
Consequently, the micro site needed to contain all the information required to help this aim become a reality. For example users needed to be able to easily access all Amazing MK marketing collateral, such as pre-approved copy and imagery, quickly and easily. Other features, such as competitions, needed to be similarly easy to find. In addition the design needed to be clean and simple and draw on the new brand concept to ensure the Amazing MK experience was consistent with the overall destination marketing campaigns for the city.
After Fallon’s colour advertising campaigns for Sony Bravia, every other execution which uses this evocative medium can seem like just a poor imitation, but this new ad from Dulux has a bit more originality about it.
It also shares another element with the Sony campaigns which is often forgotten by the other imitators, which is a great back story for a comprehensive PR campaign.
Although the "Bouncy Balls" where mesmerising in themselves, the ability to re-watch the advert and continue to find magic in the movement down the hill came from the national debate on whether the event really happened; on whether something as magical as this could occur in real life, on a real San Franciscan street...
It's great to see that another brand has realised that magic is made by more than just a moving image.
For more information on how the advert was done click here.
Nike Write The Future - great new advert for the World Cup.
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