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Interdirect Goes Live with Online Magazine for Champneys

Champneys online magazine and a glass or iced orange juice

Interdirect has gone live with a number of online magazines recently for clients such as Champneys and Visit Bucks.

Online magazines are a very effective and attractive marketing tool that can be used either on their own, or as part of a comprehensive online marketing campaign. Part of their appeal is that they "feel" like real magazines, yet unlike traditional paper-based magazines, not only is it possible to show pictures and words, but it is also possible to embed videos, forms and even interactive games.

Check out more of our Online Magazines here and here

Great Campaign from Tate + Lyle

The ultimate fair cake competition from Tate and Lyle

Virtual lives, virtual worlds and now virtual baking!

This is a great campaign from sugar company Tate and Lyle to showcase their fair-trade products and get consumers to engage with their products.

The website lets you create your very own cake using ingredients like Tate and Lyle Fair Trade cocoa or icing and after baking (yes you get to see it bake!) and decorating your culinary masterpiece, you can email it to friends or share it on Facebook before entering it to win tea at The Ritz.

Why not start Baking now!

www.tasteandsmile.co.uk