As a full service agency Interdirect knows the strength of multi-channel marketing to deliver significant ROI and brand exposure. Our ability to provide expert digital, PR and marketing services under one roof, ensures we have every tool possible to create the strategy and services required by our clients for a truly innovative multi-channel campaign.

2011’s report published by the IPA found that multi-channel campaigns are more effective than single channels to increase return on investment and this last year saw some truly innovative examples from the world’s biggest brands. 

One of the most impressive had to be Bing’s “Decode Jay-Z”. This campaign seamlessly integrated web, mobile, social media, outdoor, print and PR to create an epic location based campaign and game which captivated the imagination of a new young audience and proved that inspiration and engagement can really deliver results.

“Decode Jay-Z” gained 1m Facebook fans, an average player engagement of 11 minutes per visit and an 11.7% increase in visits to the search engine.

Click here to take a look at some other multi-channel campaign highlights from 2011.

Interdirect is indulging in a little bit of nostalgia with this ‘oldie but goodie’ – a time lapse film of Supakitch & Koralie’s epic collaborative wall piece.

Interdirect loves these funny but poignant figurine installations from street artist Slinkachu.

Slinkachu started his “Little People Project” in 2006 when he began remodelling and painting train set figurines which he placed around the melancholy streets of the big city.

Much of his work is filled with humour but behind it there is always a reference to the loneliness of a city and how easy it is to be forgotten just like the rubbish on the street which his little figurines seek refuge in.

Click here to see more Little People.

Channel 4 Branding 2010 from ruddstudio on Vimeo.

Rudd Studio, the original studio behind the hugely successful re-branding of the Channel 4 splintered logo (which utilised everything from the coast to high rise flats to communicate the brand) has updated the logo in a series of new on-air graphics packages.

The now instantly recognisable multi barred Channel 4 logo launched the channel on 2 November 1982, and carefully communicated the remit of the channel to provide alternative and multi-faceted programming to the UK public.

This remit still informs the logo today.

Rudd Studio’s latest offering aims to be more “oblique” and “cubist” in feel than previous executions but at its core it still seeks to convey the channels’ commitment to alternative programming. Matt Rudd worked with animation director Oscar Gonzlaez to develop a way of viewing the logo from two angles at once something which he said  seemed appropriate for the channel -  to see things in an unusual way.

 Tomorrow Night one of the London Design Festivals’ most exciting projects – Outrace – will go live in Trafalgar Square.

The project has been created by designers Clemens Weisshaar and Reed Kram, with help from Audi AG, who provided the eight industrial robots which along with the general public will create the piece.

Light heads have been attached onto synchronised mechanical tentacles that are equipped with LED technology and then users are able to write messages which are traced through the air in real time.

In true celebration of digital though anyone can send a message whether in person at Trafalgar square or via the purpose built website   and as each message is emblazoned across the sky the unique light trace is recorded and uploaded to the web via HD cameras!

www.outrace.org

Also check out all the other exciting things going on at www.londondesignfestival.com

Some snazzy HTML 5 used for this interactive film, giving you an idea of what can, and will be done with it in the future.

Word of warning, DO close all other Apps on your computer before running, since it is pretty processor intensive. And if you have the Chrome browser, try it in that. Otherwise Firefox is probably your best bet!

www.thewildernessdowntown.com