by : Lauren Payne
11:54 15 August 2012
London 2012 has been an Olympics to remember, not just for the performances of Team GB or the thrills of the opening and closing ceremonies, but for the dominance of social media in reporting some of the first breaking news stories from the Olympics, and defining the 2012’s claim to being the first truly “social media” games.
Before the games commenced, Interdirect reported that the IOC had embraced social media with the launch of the Olympic Athletes Hub, to unite athletes and their fans. But this was just the start of London 2012 engaging with a global audience though social media:
Interesting London 2012 Social Media Stats*
And it looks like London 2012 was the beginning of the rise of social media in sports coverage, with the host of the 2014 Winter Olympic Games, Sochi, targeting the digital generation by incorporating its URL into the logo.
How did you use social media to follow Team GB in London 2012? Leave your comments below.