Top 20 Slogans
As we look forward to 2012, Interdirect is indulging in a moment of nostalgia to look back on the top 20 slogans of all time.
From the meaning of beans to the power of love, the top 20 slogans chosen by readers of Creative Review magazine, experts, notable figures in advertising and design, and a panel of experts including copywriter Nick Asbury, range from the commercial to the political.
These stand-out slogans remind us of some of the best ad campaigns that have now become imbed not only into popular culture, but into everyday language. Could you imagine what the Marmite brand would be without the Love it or Hate it phrase?
Some take form of imperatives, some are descriptors, one poses a question, another offers an answer...but all provide an incentive to change our behaviour by smuggling a commercial message into a winning piece of wordplay.
Top 20 Slogans:
1. Beanz Meanz Heinz – Heinz (1967)
2. Just Do It – Nike (1987)
3. Does Exactly What It Says On the Tin – Ronseal (1994)
4. Make Love Not War – Various (1965)
5. Every Little Helps – Tesco (1993)
6. Have a Break. Have a Kit Kat – Kit Kat (1957)
7. Vorsprung Durch Technik – Audi (1982)
8. Think Different – Apple (1997)
9. It is. Are You? – Independent (1986)
10. It’s Finger Lickin’ Good – KFC (1950’s)
11. Say It With Flowers – FTD (1917)
12. Keep Calm and Carry On – HM Gov. (1939)
13. It’s the Real Thing – Coca-Cola (1940-)
14. You Either Love It or Hate It – Marmite (1996)
15. Because I’m Worth It - L’Oréal (1971)
16. Snap! Crackle! Pop! - Kellogg’s (1932)
17. Never Knowingly Undersold – John Lewis (1925)
18. Liberté, Egalité, Fraternité – France (1789)
19. Refreshes the Parts Other Beers Cannot Reach – Heineken (1973)
20. No-One Likes Us, We Don’t Care – Millwall FC (1970)
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