Multi - Channel Innovation
As a full service agency Interdirect knows the strength of multi-channel marketing to deliver significant ROI and brand exposure. Our ability to provide expert digital, PR and marketing services under one roof, ensures we have every tool possible to create the strategy and services required by our clients for a truly innovative multi-channel campaign.
2011’s report published by the IPA found that multi-channel campaigns are more effective than single channels to increase return on investment and this last year saw some truly innovative examples from the world’s biggest brands.
One of the most impressive had to be Bing’s “Decode Jay-Z”. This campaign seamlessly integrated web, mobile, social media, outdoor, print and PR to create an epic location based campaign and game which captivated the imagination of a new young audience and proved that inspiration and engagement can really deliver results.
“Decode Jay-Z” gained 1m Facebook fans, an average player engagement of 11 minutes per visit and an 11.7% increase in visits to the search engine.
Click here to take a look at some other multi-channel campaign highlights from 2011.
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