PR agencies - still a journalist’s best friend
Over the past decade, there is no denying that the presence of social media has become an increasingly influential source for journalists. With the need for PR to be more efficient, effective and exciting, communication platforms like Twitter and Facebook are the most accessible and interactive supply of the latest news and information. But encouragingly, PR firms are still the first port of call for journalists when it comes to sourcing newsworthy stories.
A Digital Journalism Study by the Oriella PR Network quizzed 500 journalists and found that 62% of respondents use PR agencies as their number one resource for news or feature stories.
Without PR agencies, many journalists couldn’t get past first base when putting together a story to a tight deadline, as well as qualifying their sources. This survey shows that credibility is still one of the most important factors in getting your news release to press.
Interdirect’s PR team understand the art of journalism, how to spot a good story, who to target and what to say. We work with journalists, we don’t harass them or simply sit with our fingers crossed hoping they will use our news release, once a journalist has worked with us they keep coming back for more.
Contact ID: PR and find out what we can do for your business. Email PR@interdirect.co.uk or telephone 0845 121 5566.
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