id:pr is...
Inspired by BBC Radio One’s ‘Scottish is’ song for this year’s T in the Park, Interdirect’s PR team has decided to put together its very own version to let you know what PR is, and what it means to your business.
id:pr is... understanding the art of journalism, how to spot a good story, who to target and what to say,
It’s about working with journalists, not harassing them.
id:pr is... working hard to showcase the positives, and even harder to correct the negatives.
It’s press coverage generation, editorial writing, opinion pieces, media research, speaking opportunities, and social media management.
id:pr is... knowing our client’s products and services better than they know them themselves,
It’s about listening to, and understanding that our clients want bang for their buck.
id:pr is... strategically helping the media, our client’s peers, and ultimately their customers to hear what their business has to offer
It’s media relations, event PR, in-house guidance and consultancy.
id:pr is... getting our client’s published in local, regional and national newspapers, magazines, trade press, and online,
Its working with our marketing and digital media teams to offer our clients a fully integrated service.
id:pr is...
We want to know what ‘PR is’ to you - click here and leave your comments on the ID blog now.
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