Interdirect Launches New Website for Group Leisure
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Interdirect recently went live with a new website for Group Leisure - the magazine for travel organisers, which is produced by Milton Keynes-based Yandell Publishing.
Yandell wanted an easy to access, interactive website, dedicated to group travel. A core aim was to ensure the new user-friendly website would, through content display and ease-of-use, confirm Group Leisure as a valued and trustworthy publication and a reliable place to find original information. These qualities in turn would provide a high value communication channel for advertisers and the clear layout would encourage visitors and increase dwell time, so providing the advertisers with better value space.
The new website was built on version 5, the latest version of Interdirect’s bespoke content management system, SiteMachine. In order to facilitate the level of functionality required by Group Leisure a number of add-ons were developed in addition to the core v5 system. These include the Advert Manager which enables the website administrator to add, edit or delete organisation’s and manage their advertising campaigns, as well as assess the most popular pages and so accurately manage future pricing structure’s.
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