Interdirect Goes Live with Reskin for thecentre:mk
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This month Interdirect went live with the website and touch screen re-skin for top regional shopping centre, thecentre:mk, bringing its digital assets in line with the centre’s new creative campaign – ‘Where shopping is bliss’.
The new campaign draws on the joy of shopping and puts the centre’s shopper reward programme, Bliss - a system also developed by Interdirect – at the heart of its creative strategy. The new campaign also helps to create a dialogue with customers, by inviting them to feedback about what bliss means to them, and ensuring that shopper loyalty underpins all of thecentre:mk’s activities.
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