The Changing Face of PR
Over the last few years social media has become increasingly important in developing and maintaining good public relations. Gone are the days of printing, stuffing and posting out news releases to editors. With the news available 24/7, PR needs to be instantaneous, more dynamic and more proactive than ever before.
Digital PR goes hand in hand with marketing, delivering news and information through social media. And it’s only going to get bigger! What started with Myspace and Bebo is now dominated by Facebook, Twitter and Linked In. Integrating PR in this way requires those that use it to understand and recognise that it is about more than jumping on the social media bandwagon, it’s about strategically looking at the overall corporate strategy, examining each and every target audience, and identifying how best to get the message across and where to do it, considering and planning all PR around these points.
In this social media revolution, many journalists are using the likes of Twitter to source stories, challenging PR managers to make their articles interesting and relevant in less than 140 characters.
It’s not just a fad - tomorrow communications experts across the globe mark social media day. A day dedicated to celebrating the changes in media that have empowered us to stay connected to information in real time, proving this is serious business and not just for fun!
At Interdirect, we know our tweets and tags from our pokes and pings, and we have the skills to get you noticed in a saturated cyber-world. We’ll manage content, keep you up to date on blogs, increase your fans and followers, and keep you ahead of your competitors, giving you a full online presence.
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